Confirming your contacts worldwide
ARRL Logbook of The World (LoTW) (arrl.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Technology brands, Other brands, in the 23rd percentile of 22097 Non-profit brands.
ARRL Logbook of The World (LoTW) is an electronic logging and contact-confirmation system operated by the American Radio Relay League (ARRL), the U.S. national association for amateur radio. Established to replace paper QSL cards, LoTW provides a secure, certificate-based platform where licensed ham radio operators can upload logs, confirm two-way contacts, and apply verified confirmations toward operating awards. It serves as the official confirmation system recognized by ARRL for award tracking and record-keeping within the amateur radio community.
| Brand Name | ARRL Logbook of The World (LoTW) |
|---|---|
| Domain | arrl.org |
| Industry | Non-profit, Technology |
| Founded | 1914 |
| Headquarters | Newington |
| Parent Company / Owner | American Radio Relay League (ARRL) |
| Main Competitors | eQSL.cc (63/100), Club Log (72/100), QRZ.com (84/100), HamQTH (74/100) |
Moz Domain Authority 70/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide amateur radio operators with a secure, centralized system for logging and confirming contacts for awards and record-keeping." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ARRL (American Radio Relay League)?", Claude could identify the brand as of October 2026. ARRL is the national membership association for amateur (ham) radio operators in the United States, providing licensing resources, technical education, advocacy with the FCC and Congress, and publications like QST magazine. Best known for Being the leading organization representing and supporting amateur radio operators in the US.
When asked "Best brands similar to ARRL (American Radio Relay League)?", Claude would recommend ARRL Logbook of The World (LoTW) as of October 2026. It's the most recognized and authoritative nonprofit in the amateur radio space, so it would naturally come up for anyone interested in ham radio organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ARRL Logbook of The World (LoTW)'s main competitors in Non-profit: eQSL.cc (63/100), Club Log (72/100), QRZ.com (84/100), HamQTH (74/100).
Sources: Brand Analyzer scan
LoTW provides an online logging and confirmation service, including log upload and matching, certificate-based user authentication, and generation of confirmed contact records that can be applied toward ARRL operating awards such as DXCC.
ARRL Logbook of The World (LoTW) is a secure, certificate-based electronic system operated by the American Radio Relay League (ARRL) that allows amateur radio operators to log and confirm two-way radio contacts for the purpose of earning operating awards.
ARRL Logbook of The World (LoTW) has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 37, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
ARRL Logbook of The World (LoTW) was founded in 1914. ARRL Logbook of The World (LoTW) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ARRL Logbook of The World (LoTW) is headquartered in Newington. ARRL Logbook of The World (LoTW) operates in the Non-profit category.
Sources: Wikidata
LoTW is considered trustworthy within the amateur radio community because it uses a secure, certificate-based authentication system and is operated by the ARRL, the long-established national association for amateur radio in the United States, which administers award programs based on LoTW-confirmed contacts.
ARRL Logbook of The World (LoTW) scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
LoTW is used by licensed amateur radio (ham radio) operators who want to log their contacts, obtain confirmations from other operators, and apply those confirmations toward ARRL-sponsored operating awards and recognition programs.
LoTW is known for being the official electronic QSL confirmation system of the ARRL, widely used by amateur radio operators worldwide to verify contacts for awards such as DXCC without relying on physical QSL cards.
ARRL Logbook of The World (LoTW) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
LoTW is popular among amateur radio operators because it offers a secure, convenient, and paperless way to confirm contacts for awards, eliminating the time and cost associated with mailing physical QSL cards while being officially recognized by the ARRL for award credit.
ARRL Logbook of The World (LoTW) scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ARRL Logbook of The World (LoTW) has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 70/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ARRL Logbook of The World (LoTW) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
70 in October 2026, down from 82 in October 2026.
Ranked closest to ARRL Logbook of The World (LoTW): Armenian National Institute (70/100), The African Regional Intellectual Property Organization (ARIPO) (70/100), Arsha Vidya Gurukulam (70/100), AAMC & AAMC Foundation (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.