LUBW
Startseite (baden-wuerttemberg.de) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 17th percentile of 42021 Other brands.
Startseite is the main landing page of a section on baden-wuerttemberg.de focused on sustainable, resource-efficient construction practices for renovating existing buildings. It provides practical knowledge (Praxiswissen) and actionable recommendations for everyone involved in construction projects, supporting planning, cost minimization, and environmental and health protection during building conversions.
| Brand Name | Startseite |
|---|---|
| Domain | baden-wuerttemberg.de |
| Industry | Other |
| Main Competitors | DGNB (German Sustainable Building Council) (72/100), dena (Deutsche Energie-Agentur) (73/100), co2online (77/100), Fraunhofer IBP, Bundesinstitut für Bau-, Stadt- und Raumforschung (BBSR) |
Moz Domain Authority 69/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To nachhaltige und ressourcenschonende Bauweisen werden beim Umbau von Bestandsgebäuden immer wichtiger. Das Praxiswissen gibt Handlungsempfehlungen und unterstützt alle am Bau Bet…" (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, React.
Social footprint: verified profiles on Instagram, YouTube, Facebook; no detected presence on LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Baden-Württemberg.de?", Claude could identify the brand as of October 2026. Baden-Württemberg.de is the official government portal for the German federal state of Baden-Württemberg, providing information on state politics, administration, tourism, business, and culture. Best known for Being the official state government website of Baden-Württemberg, Germany.
When asked "Best brands similar to Baden-Württemberg.de?", Claude would recommend Startseite as of October 2026. It's the authoritative official source for anything related to the state government of Baden-Württemberg, so I'd mention it for that specific context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Startseite's main competitors in Other: DGNB (German Sustainable Building Council) (72/100), dena (Deutsche Energie-Agentur) (73/100), co2online (77/100).
Sources: Brand Analyzer scan
Startseite has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 37, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Startseite official site
Startseite scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Startseite official site
Startseite can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Startseite official site
Startseite scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Startseite has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 69/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Startseite from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
62 in November 2026, down from 67 in October 2026.
Ranked closest to Startseite: Babyland (62/100), AyA Kitchens & Baths (62/100), Balemaster (62/100), Basepath (62/100).
A step up - brands to learn from: Ed. Züblin AG (71/100), ZOONLAB (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.