Sustainably Sourced Seafood, Shack to Shore
Luke's Lobster (lukeslobster.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 66th percentile of 7250 Food & Beverage brands.
Luke's Lobster is a restaurant chain and e-commerce seafood company founded in 2009 and headquartered in East Village, New York. It sources lobster and seafood from Maine fishing communities, emphasizing traceability and sustainability. The company operates shack locations across the United States and internationally, ships seafood directly to consumers online, and sells products through retail partners such as Costco. It targets seafood lovers and conscious consumers interested in sustainably sourced, high-quality lobster.
| Brand Name | Luke's Lobster |
|---|---|
| Domain | lukeslobster.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 2009 |
| Headquarters | East Village |
| Main Competitors | Cousins Maine Lobster (79/100), Red Lobster (84/100), The Lobster Place (73/100), Maine Lobster Now (81/100), Get Maine Lobster (82/100), Fisherman's Market Lobster (78/100) |
Moz Domain Authority 58/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #426,612 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Official site for Luke’s Lobster. Get shack locations throughout the US and internationally, ship lobster domestically via our online market with same and next day shipping options…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Luke's Lobster?", Claude could identify the brand as of October 2026. Luke's Lobster is a seafood restaurant chain and shack-style brand founded in 2009 by Luke Holden, known for its Maine-sourced lobster rolls and sustainable seafood sourcing. Best known for Maine lobster rolls served in a casual shack-style setting.
When asked "Best brands similar to Luke's Lobster?", Claude would recommend Luke's Lobster as of October 2026. It's one of the most recognized names in the premium lobster roll space, often cited alongside other top seafood shack brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Luke's Lobster's main competitors in Food & Beverage: Cousins Maine Lobster (79/100), Red Lobster (84/100), The Lobster Place (73/100), Maine Lobster Now (81/100), Get Maine Lobster (82/100).
Sources: Brand Analyzer scan
Luke's Lobster has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 65, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Luke's Lobster official site
Luke's Lobster was founded in 2009. Luke's Lobster operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Luke's Lobster is headquartered in East Village. Luke's Lobster operates in the Food & Beverage category.
Sources: Wikidata
Luke's Lobster offers lobster and seafood products through restaurant 'shack' locations, an online market with same-day and next-day shipping for home delivery, and retail distribution through partners such as Costco.
Sources: Luke's Lobster official site
Luke's Lobster scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Luke's Lobster official site
Luke's Lobster is a restaurant chain and seafood e-commerce company based in the United States, founded in 2009 and headquartered in East Village, New York. It specializes in sourcing and selling lobster and other seafood harvested from Maine's coastal fishing communities.
Sources: Luke's Lobster official site
Luke's Lobster sources, prepares, and sells lobster and seafood through multiple channels: physical shack restaurant locations in the US and internationally, direct-to-consumer online shipping with same- and next-day delivery options, and retail partnerships such as Costco. The company emphasizes traceability of its seafood back to the fishing communities that harvest it.
Sources: Luke's Lobster official site
Luke's Lobster can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Luke's Lobster official site
Luke's Lobster is known for its traceable, sustainably sourced lobster and seafood from Maine, served at its branded 'shack' restaurant locations and shipped directly to consumers, as well as being available through retail partners like Costco.
Sources: Luke's Lobster official site
Luke's Lobster is used by seafood lovers, conscious consumers, and foodies who seek sustainably sourced, high-quality lobster, whether dining at shack locations, ordering home delivery online, or purchasing through retail stores.
Sources: Luke's Lobster official site
Luke's Lobster scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Luke's Lobster has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #426,612 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Luke's Lobster from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Luke's Lobster: LSG Group (79/100), Louisiana Grills (79/100), Magic Breakfast (79/100), Maison Kayser (79/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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