世界のお茶専門店
LUPICIA (lupicia.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 34th percentile of 3149 Food & Beverage brands.
LUPICIA is a Japanese tea company and e-commerce retailer that introduces teas from around the world, including seasonal black, green, and oolong teas, as well as original blended and flavored teas. The brand aims to move beyond traditional tea categories and styles, presenting a broad and eclectic range of tea products to consumers interested in exploring new tastes and aromas. LUPICIA operates primarily in the food & beverage and e-commerce sectors, positioning itself as a specialty source for diverse global tea culture.
| Brand Name | LUPICIA |
|---|---|
| Domain | lupicia.com |
| Industry | Food & Beverage, E-commerce |
| Main Competitors | Mariage Frères (76/100), TWG Tea (79/100), Harney & Sons (89/100), Twinings, DAVIDsTEA (89/100), Ito En (88/100) |
Moz Domain Authority 50/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #160,335 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ルピシアでは旬の紅茶、緑茶、烏龍茶はもちろん、オリジナルのブレンドティー、フレーバードティーなど、世界中のお茶をご紹介しております。お茶の種類や決まったスタイルにとらわれず、世界に向けて新しい自由なお茶の文化を発信してまいります。おいしいお茶との出合いをどうぞお楽しみください。" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is LUPICIA?", Claude could identify the brand as of September 2026. LUPICIA is a Japanese tea company founded in Hokkaido that specializes in a huge variety of loose-leaf teas, including traditional Japanese green teas as well as flavored and blended teas in creative combinations like fruit and dessert-inspired flavors. Best known for its extensive range of flavored loose-leaf teas, especially seasonal and creative blends sold in distinctive tins.
When asked "Best brands similar to LUPICIA?", Claude would recommend LUPICIA as of September 2026. It's a well-regarded and distinctive tea brand known for variety and quality, so it would come up naturally in a discussion of top tea brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
LUPICIA's main competitors in Food & Beverage: Mariage Frères (76/100), TWG Tea (79/100), Harney & Sons (89/100), DAVIDsTEA (89/100), Ito En (88/100).
Sources: Brand Analyzer scan
LUPICIA has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: LUPICIA official site
LUPICIA scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: LUPICIA official site
LUPICIA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: LUPICIA official site
LUPICIA offers a range of tea products including seasonal black tea, green tea, and oolong tea, as well as original blended teas and flavored teas. These are sold through an e-commerce platform under the food & beverage category.
Sources: LUPICIA official site
LUPICIA is a Japanese tea brand and specialty retailer that sells a wide variety of teas-including black, green, and oolong teas-alongside original blended and flavored teas, both online and presumably through physical stores. It operates in the food & beverage and e-commerce categories, focusing on introducing global tea culture to consumers.
Sources: LUPICIA official site
LUPICIA sources, blends, and sells teas from around the world, including seasonal black tea, green tea, and oolong tea, as well as original blended and flavored teas. It presents these products through an e-commerce platform, aiming to introduce customers to a broad and unconventional range of tea styles and flavors beyond traditional categories.
Sources: LUPICIA official site
LUPICIA scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
LUPICIA has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #160,335 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify LUPICIA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to LUPICIA: Louis Dreyfus Company (73/100), LD Carlson (73/100), Marea (73/100), Marx Foods (73/100).
A step up - brands to learn from: Zuppler (81/100), Yogi Tea (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.