SIM-kort fra kun 19 kr.
Lyca Mobile (lycamobile.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Telecommunications brands, in the 56th percentile of 2947 Telecommunications brands.
Lyca Mobile is a mobile network operator founded in 2006 and headquartered in London. It provides SIM cards and eSIMs without contract commitments, targeting price-conscious consumers, including immigrants and people with family abroad. The brand emphasizes high data allowances, 5G coverage, and favorable rates for international calls, positioning itself as a budget-friendly alternative in the telecommunications market, with plans starting at a low price point and no long-term binding.
| Brand Name | Lyca Mobile |
|---|---|
| Domain | lycamobile.com |
| Industry | Telecommunications |
| Founded | 2006 |
| Headquarters | London |
| Main Competitors | Lebara (79/100), Vectone Mobile, Ortel Mobile (74/100), CBB Mobil (83/100), Oister (82/100), Telmore (87/100), Three |
Moz Domain Authority 43/100 vs category average 43 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,047,626 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lyca Mobile has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Få et SIM-kort uden binding. Oplev stort dataforbrug, hurtig 5G-dækning og favorable takster på internationale opkald. Vælg mellem fysisk SIM-kort eller eSIM." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Lyca Mobile?", Claude could identify the brand as of October 2026. Lyca Mobile is a UK-founded mobile virtual network operator (MVNO) that offers low-cost prepaid SIM cards and international calling plans, targeting immigrant and expatriate communities with cheap international call rates to specific countries. Best known for Offering cheap international calling rates on prepaid SIM plans aimed at immigrant communities.
When asked "Best brands similar to Lyca Mobile?", Claude would recommend Lyca Mobile as of October 2026. It's one of the most well-known budget MVNOs globally, especially popular for international calling, so it would be relevant if someone asked about cheap prepaid or international-focused mobile brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lyca Mobile's main competitors in Telecommunications: Lebara (79/100), Ortel Mobile (74/100), CBB Mobil (83/100), Oister (82/100), Telmore (87/100).
Sources: Brand Analyzer scan
Lyca Mobile has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 45, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lyca Mobile official site
Lyca Mobile was founded in 2006. Lyca Mobile operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lyca Mobile is headquartered in London. Lyca Mobile operates in the Telecommunications category.
Sources: Wikidata
Lyca Mobile offers physical SIM cards and eSIMs that provide mobile data, voice calls, and text messaging services without a binding contract. Its plans feature large data allowances, 5G network access, and discounted rates for international calls, with entry-level pricing starting from a low monthly cost.
Sources: Lyca Mobile official site
Lyca Mobile scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lyca Mobile official site
Lyca Mobile is a mobile network operator founded in 2006 and headquartered in London. It offers SIM cards and eSIMs that allow customers to access mobile voice, text, and data services without a long-term contract.
Sources: Lyca Mobile official site
Lyca Mobile provides mobile telecommunications services, including SIM cards and eSIMs, that give customers access to mobile data, calls, and text messaging. It focuses on offering 5G network access, large data allowances, and favorable rates for international calling, all without requiring a binding contract.
Sources: Lyca Mobile official site
Lyca Mobile can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lyca Mobile official site
Lyca Mobile's target audience includes price-conscious consumers, particularly immigrants and individuals with family members living abroad, who need affordable mobile data plans and favorable rates for international calls without committing to long-term contracts.
Sources: Lyca Mobile official site
Lyca Mobile is known for offering no-contract mobile plans with competitive rates for international calls, making it a popular choice for people who frequently call family or contacts abroad. It is also recognized for providing affordable SIM and eSIM options with substantial data allowances and 5G coverage.
Sources: Lyca Mobile official site
Lyca Mobile is popular primarily because it offers flexible, no-contract mobile plans at low prices, combined with large data allowances, 5G coverage, and particularly favorable rates for international calls. This combination appeals strongly to price-conscious consumers, including immigrants and people with family living abroad who need affordable ways to stay connected internationally.
Sources: Lyca Mobile official site
Lyca Mobile scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lyca Mobile has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (45/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,047,626 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Lyca Mobile from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lyca Mobile: Lebara (79/100), Leaf Space (79/100), Magewell (79/100), MASMOVIL (79/100).
A step up - brands to learn from: ZPE Systems (81/100), Zone.eu (81/100).
Category leader: GoTo (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.