Iconic Premium British Menswear
Lyle & Scott (lyleandscott.com) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 88th percentile of 5105 Fashion & Apparel brands.
Lyle & Scott is a Scottish heritage clothing brand founded in 1874 and headquartered in Selkirk. Known for its golfing knitwear, the brand produces premium British lifestyle clothing, outerwear, and accessories for men and kids. It combines traditional craftsmanship with contemporary menswear styling and is sold through its e-commerce platform, offering apparel collections with services such as free returns and promotional deals.
| Brand Name | Lyle & Scott |
|---|---|
| Domain | lyleandscott.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1874 |
| Headquarters | Selkirk |
| Main Competitors | Fred Perry (84/100), Ben Sherman (86/100), Gant (85/100), Barbour (87/100), Pringle of Scotland (83/100), Ralph Lauren (73/100), Hackett London (81/100) |
Moz Domain Authority 53/100 vs category average 47 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #323,056 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Lyle & Scott has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Iconic Premium British Lifestyle Clothing, Outerwear & Accessories. Shop our latest collections, with free returns & exclusive deals on our apparel." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Lyle & Scott?", Claude could identify the brand as of September 2026. Lyle & Scott is a Scottish clothing brand founded in 1874, originally known for knitwear and hosiery before becoming a popular golf and casualwear label. It's widely recognized for its distinctive golden eagle logo and has become a staple of British smart-casual and heritage fash Best known for its golden eagle logo and heritage knitwear, especially V-neck jumpers popularized in golf and casual fashion.
When asked "Best brands similar to Lyle & Scott?", Claude would recommend Lyle & Scott as of September 2026. It's a well-known heritage British brand often mentioned alongside Fred Perry and Pringle for smart-casual and preppy style.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Lyle & Scott's main competitors in Fashion & Apparel: Fred Perry (84/100), Ben Sherman (86/100), Gant (85/100), Barbour (87/100), Pringle of Scotland (83/100).
Sources: Brand Analyzer scan
Lyle & Scott has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 36, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Lyle & Scott official site
Lyle & Scott was founded in 1874. Lyle & Scott operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Lyle & Scott is headquartered in Selkirk. Lyle & Scott operates in the Fashion & Apparel category.
Sources: Wikidata
Lyle & Scott scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Lyle & Scott official site
Lyle & Scott is a Scottish heritage clothing brand founded in 1874 and headquartered in Selkirk, Scotland. It is best known for its golfing knitwear and has evolved into a premium British lifestyle brand offering clothing, outerwear, and accessories for men and kids.
Sources: Lyle & Scott official site
Lyle & Scott can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Lyle & Scott official site
Lyle & Scott offers premium clothing, outerwear, and accessories for men and kids, including knitwear collections. Products are sold through its website with features like free returns and exclusive deals.
Sources: Lyle & Scott official site
Lyle & Scott is well known as a Scottish knitwear brand, particularly recognized for its golfing knitwear. It has built a reputation for combining heritage British craftsmanship with iconic, premium menswear design.
Sources: Lyle & Scott official site
Lyle & Scott designs and sells premium British lifestyle clothing, outerwear, and accessories, primarily for men, through its own e-commerce site and retail channels. It offers seasonal collections along with services such as free returns and promotional discounts.
Sources: Lyle & Scott official site
Lyle & Scott scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Lyle & Scott has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (36/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #323,056 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Lyle & Scott from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Lyle & Scott: Lyko (86/100), Luxy Hair (86/100), Marcolin (86/100), Mark's (86/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
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