Enabling the Products of Everyday Life
MacDermid (macdermid.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Technology brands, in the 40th percentile of 23145 Manufacturing brands.
MacDermid Performance Solutions is a specialty chemicals company founded in 1988 that manufactures chemicals and materials used in industrial processes, including electronics, surface finishing, and energy applications. Operating as part of Element Solutions Inc, MacDermid develops technologies aimed at enhancing the performance and quality of everyday products. The company serves manufacturers and industrial companies seeking advanced chemical solutions to improve product performance and manufacturing processes across multiple sectors.
| Brand Name | MacDermid |
|---|---|
| Domain | macdermid.com |
| Industry | Manufacturing, Energy & Utilities |
| Founded | 1988 |
| Headquarters | Tokyo |
| Parent Company / Owner | Element Solutions Inc |
| Main Competitors | Atotech (85/100), DuPont (87/100), BASF (81/100), Dow (92/100), Huntsman Corporation (83/100), Solvay (89/100), Chemtura |
Moz Domain Authority 39/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #634,208 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MacDermid Performance Solutions specialty chemicals companies manufacture chemicals and materials used in processes that enhance products people use every day." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MacDermid?", Claude could identify the brand as of October 2026. MacDermid is a well-known specialty chemicals company providing products for the metal and plastics finishing, electronics, and printing industries, including chemical formulations used in manufacturing processes like plating and etching. It's now part of Element Solutions Inc, a Best known for Specialty chemicals for metal finishing, electronics manufacturing, and printing plates.
When asked "Best brands similar to MacDermid?", Claude would recommend MacDermid as of October 2026. MacDermid is a major, established name in specialty chemicals for manufacturing, so it would naturally come up when discussing top brands in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MacDermid's main competitors in Manufacturing: Atotech (85/100), DuPont (87/100), BASF (81/100), Dow (92/100), Huntsman Corporation (83/100).
Sources: Brand Analyzer scan
MacDermid has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MacDermid official site
MacDermid was founded in 1988. MacDermid operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MacDermid is headquartered in Tokyo. MacDermid operates in the Manufacturing category.
Sources: Wikidata
MacDermid scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MacDermid official site
MacDermid is a specialty chemicals company, operating as MacDermid Performance Solutions, that manufactures chemicals and materials used in industrial manufacturing processes. Founded in 1988, it operates as part of Element Solutions Inc, serving industries such as electronics, surface finishing, and energy.
Sources: MacDermid official site
MacDermid develops and manufactures specialty chemicals and materials used in industrial processes that enhance the performance and quality of everyday products. It provides advanced chemical solutions for electronics manufacturing, surface finishing, and energy sector applications, supporting manufacturers in improving product performance and manufacturing efficiency.
Sources: MacDermid official site
MacDermid can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MacDermid official site
MacDermid offers specialty chemicals and materials for industrial applications, including solutions for electronics manufacturing, surface finishing processes, and energy sector applications. These chemical technologies are designed to enhance the performance and quality of products across these industries.
Sources: MacDermid official site
MacDermid's products are used by manufacturers and industrial companies in the electronics, surface finishing, and energy sectors that require high-performance specialty chemical solutions for their manufacturing processes.
Sources: MacDermid official site
MacDermid scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MacDermid has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #634,208 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify MacDermid from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MacDermid: Lori Systems (74/100), Lorch (74/100), Machinio System (74/100), Machinery Lubrication (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.