Protection you can trust
Mace (mace.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, in the 87th percentile of 18041 Other brands.
Mace is a brand of pepper spray and personal safety products for women and men. It describes itself as the original and most trusted name in pepper spray, offering maximum-strength, Made-in-the-USA products designed for reliable, long-range protection in everyday situations such as walking alone, commuting, or securing homes and vehicles.
| Brand Name | Mace |
|---|---|
| Domain | mace.com |
| Industry | Other |
| Main Competitors | SABRE (85/100), POM Pepper Spray (75/100), Fox Labs (80/100), Guard Dog Security, Vipertek |
Moz Domain Authority 50/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,599,210 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The official Mace® Brand, the trusted brand of pepper spray & premier maker of maximum strength pepper sprays and personal safety products for women and men" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, Facebook, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mace?", Claude could identify the brand as of September 2026. Mace is a global consultancy and construction company based in the UK, known for construction, cost consultancy, and program management on major building projects. Best known for Being the construction manager for The Shard in London.
When asked "Best brands similar to Mace?", Claude would recommend Mace as of September 2026. It's a well-established, major player in global construction and consultancy, so it would naturally come up alongside firms like Turner & Townsend or Arup.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mace's main competitors in Other: SABRE (85/100), POM Pepper Spray (75/100), Fox Labs (80/100).
Sources: Brand Analyzer scan
Mace has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 43, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mace official site
Mace offers maximum-strength pepper sprays and other personal safety and self-defense products designed for individuals seeking protection in everyday situations, including walking alone, commuting, and securing homes and vehicles.
Sources: Mace official site
Mace scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mace official site
Mace is a brand of pepper spray and personal safety products, marketed as the original and most trusted name in pepper spray for personal protection.
Sources: Mace official site
Mace makes and sells maximum-strength pepper sprays and other personal safety and self-defense products for women and men, designed to provide reliable, long-range protection in everyday situations.
Sources: Mace official site
Mace can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mace official site
Mace products are used by safety-conscious men and women seeking personal protection for everyday situations such as walking alone, commuting, or securing their homes and vehicles.
Sources: Mace official site
Mace is known for being the original and most trusted name in pepper spray, offering maximum-strength, Made-in-the-USA personal safety products.
Sources: Mace official site
Mace scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mace has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,599,210 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Mace from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mace: Maccaferri (83/100), Luxaflex (83/100), Madison Reed (83/100), Magazine Luiza (83/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.