Hand-made luxury raincoats since 1824
Mackintosh (mackintosh.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, in the 70th percentile of 8559 Fashion & Apparel brands.
Mackintosh is a British heritage outerwear brand established in 1824, specializing in hand-crafted raincoats, wool coats, and weatherproof jackets. The brand is recognized as a pioneer in coat-making, combining traditional manufacturing techniques with timeless British design. Positioned in the luxury segment, Mackintosh targets affluent, style-conscious consumers who value craftsmanship and heritage. Its product range centers on premium, durable outerwear made using time-honored methods rather than mass production.
| Brand Name | Mackintosh |
|---|---|
| Domain | mackintosh.com |
| Industry | Fashion & Apparel |
| Founded | 1824 |
| Main Competitors | Burberry (82/100), Barbour (87/100), Aquascutum (61/100), Belstaff (88/100), Private White V.C. (79/100) |
Ranked #387,842 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mackintosh appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Since 1824, Mackintosh have been at the forefront of coat making, crafting by hand, a collection of raincoats, wool coats, weatherproof jackets & outerwear." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, HubSpot.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mackintosh?", Claude could identify the brand as of November 2026. Mackintosh is a Scottish heritage brand founded in 1824, famous for inventing the rubberized waterproof cotton fabric process that led to the modern raincoat. It's known today for its luxury trench coats and outerwear made in Scotland and England using that traditional bonded cot Best known for Inventing the original rubberized waterproof raincoat fabric and making classic bonded-cotton trench coats.
When asked "Best brands similar to Mackintosh?", Claude would recommend Mackintosh as of November 2026. It's a genuine heritage leader in luxury rainwear and trench coats, so it naturally comes up alongside brands like Burberry or Aquascutum.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mackintosh's main competitors in Fashion & Apparel: Burberry (82/100), Barbour (87/100), Aquascutum (61/100), Belstaff (88/100), Private White V.C. (79/100).
Sources: Brand Analyzer scan
Mackintosh offers a collection of hand-crafted raincoats, wool coats, weatherproof jackets, and other outerwear.
Sources: Mackintosh official site
Mackintosh is a British heritage luxury outerwear brand founded in 1824, known for hand-crafting raincoats, wool coats, and weatherproof jackets using traditional techniques.
Sources: Mackintosh official site
Mackintosh has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 14, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mackintosh official site
Mackintosh designs and hand-crafts premium outerwear, including raincoats, wool coats, and weatherproof jackets, using manufacturing methods developed since its founding in 1824.
Sources: Mackintosh official site
Mackintosh scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mackintosh official site
Mackintosh is known for pioneering weatherproof coat-making since 1824 and for its continued commitment to hand-crafted, traditional production methods in luxury outerwear.
Sources: Mackintosh official site
Mackintosh can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mackintosh official site
Mackintosh's products are used by affluent, style-conscious consumers who prioritize heritage craftsmanship, premium materials, and timeless luxury outerwear.
Sources: Mackintosh official site
Mackintosh scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mackintosh has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #387,842 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Mackintosh from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mackintosh: Lunettes Pour Tous (81/100), Loving Tan (81/100), Madame Coco (81/100), Mad Rock (81/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.