Canada's Family Law Firm of the Year
MacLean Family Law (macleanlaw.ca) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 60th percentile of 4418 Legal brands.
MacLean Family Law is a Canadian law firm specializing in family law and estate litigation, with offices in Vancouver, West Vancouver, Victoria, Surrey, Kelowna, and Calgary. The firm has been recognized as Canada's Family Law Firm of the Year and focuses on complex cases, including those involving international jurisdictional issues, separation, divorce, child custody, and support matters. It positions itself as an innovative, award-winning practice offering strategic legal solutions for clients navigating sensitive family transitions.
| Brand Name | MacLean Family Law |
|---|---|
| Domain | macleanlaw.ca |
| Industry | Legal |
| Main Competitors | Shulman & Partners, Gelman & Associates (66/100), Nelligan O'Brien Payne (59/100), Jenkins Marzban Logan LLP, Lindsay Kenney LLP, McKenzie Lake Lawyers (75/100), Low Murchison Radnoff |
Moz Domain Authority 22/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MacLean Family Law is Canada’s Family Law Firm of the Year. Contact us in Vancouver, West Vancouver, Victoria, Surrey, Kelowna, Calgary" (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 5 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MacLean Family Law?", Claude could identify the brand as of October 2026. MacLean Family Law (MacLean Law) is a Vancouver, BC based Canadian family law firm founded by Lorne MacLean, focusing on divorce, separation, child custody, and high net worth family law matters across British Columbia and Alberta. Best known for Handling high net worth divorce and family law cases in British Columbia.
When asked "Best brands similar to MacLean Family Law?", Claude would recommend MacLean Family Law as of October 2026. It's a well regarded, established family law firm in Western Canada often cited for complex and high asset divorce cases.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MacLean Family Law's main competitors in Legal: Gelman & Associates (66/100), Nelligan O'Brien Payne (59/100), McKenzie Lake Lawyers (75/100).
Sources: Brand Analyzer scan
MacLean Family Law has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 64, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MacLean Family Law official site
MacLean Family Law offers legal services in family law, including divorce, separation, child custody, and support matters. The firm also handles estate litigation and complex cases involving international jurisdictional issues, providing strategic and practical legal solutions tailored to each client's situation.
Sources: MacLean Family Law official site
MacLean Family Law scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MacLean Family Law official site
MacLean Family Law is a Canadian law firm that specializes in family law and estate litigation, with offices in Vancouver, West Vancouver, Victoria, Surrey, Kelowna, and Calgary. It has been recognized as Canada's Family Law Firm of the Year and handles matters such as separation, divorce, child custody, support, and complex international family law cases.
Sources: MacLean Family Law official site
MacLean Family Law can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MacLean Family Law official site
MacLean Family Law is known for being recognized as Canada's Family Law Firm of the Year and for its award-winning, top-ranked expertise in family law and estate litigation. It is particularly noted for handling complex cases, including those with international jurisdictional elements, using innovative and strategic legal approaches.
Sources: MacLean Family Law official site
MacLean Family Law serves individuals and families across Canada who are dealing with separation, divorce, child custody or support disputes, estate litigation, or complex family law matters that involve international jurisdictional issues. Clients are typically located in or near the firm's office locations, including Vancouver, West Vancouver, Victoria, Surrey, Kelowna, and Calgary.
Sources: MacLean Family Law official site
MacLean Family Law scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MacLean Family Law has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (64/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 22/100. In a live check, Claude could already identify MacLean Family Law from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MacLean Family Law: Lund Elmer Sandager (77/100), Legal Resources Centre (77/100), Manly, Stewart, Finaldi & Thom (77/100), Mathys & Squire (77/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.