Ejet af medlemmer, drevet for Danmark
Coop Danmark A/S (coop.dk) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among E-commerce brands, Food & Beverage brands, Other brands. Among 5831 E-commerce brands analyzed, Coop Danmark A/S ranks in the 69th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 83/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 73/100, AI Discoverability 66/100, Brand Authority 61/100.
Coop Danmark A/S is a Danish cooperatively owned grocery retail company headquartered in Albertslund, founded in 2002. Owned by more than 2 million members, it operates several store chains including Kvickly, SuperBrugsen, Brugsen, and 365discount across Denmark. The company positions itself as one of Denmark's leading and most responsible grocery businesses, emphasizing consumer safety, including the phase-out of harmful substances like PFAS. Coop Danmark is owned by OK a.m.b.a. and led by CEO Thor Skov Jørgensen.
| Brand Name | Coop Danmark A/S |
|---|---|
| Domain | coop.dk |
| Industry | E-commerce, Food & Beverage |
| Founded | 2002 |
| Headquarters | Albertslund |
| Parent Company / Owner | OK a.m.b.a. |
| CEO | Thor Skov Jørgensen |
| Main Competitors | Salling Group, REMA 1000, Lidl, Aldi, Dagrofa |
Moz Domain Authority 53/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #138,166 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Coop Danmark A/S has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Coop Danmark A/S er én af Danmarks førende dagligvarevirksomheder. Coop er ejet af 2 mio. medlemmer og driver Kvickly, SuperBrugsen, Brugsen og 365discount." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Coop Danmark A/S scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coop Danmark A/S has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #138,166 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coop Danmark A/S from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Coop Danmark A/S?", Claude could identify the brand as of August 2026. Coop Danmark A/S is one of Denmark's largest retail groups, a cooperative that operates supermarket chains like Coop 365, Kvickly, SuperBrugsen, and Irma, as well as an online grocery and e-commerce platform through coop.dk. Best known for Being Denmark's major cooperative supermarket group with a wide network of grocery store brands and an online shopping platform.
When asked "Best brands similar to Coop Danmark A/S?", Claude would recommend Coop Danmark A/S as of August 2026. It's a leading and well-known name in Danish grocery retail and e-commerce, so it's relevant if someone asks about major Danish retailers or grocery e-commerce players.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coop Danmark A/S's main competitors include Salling Group, REMA 1000, Lidl, Aldi, Dagrofa. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Popular alternatives to Coop Danmark A/S include Salling Group, REMA 1000, Lidl, Aldi, Dagrofa. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Coop Danmark offers daily groceries and related retail products through its various store chains: Kvickly (large-format stores), SuperBrugsen and Brugsen (supermarket and local store formats), and 365discount (discount grocery stores). The company serves consumers seeking a range of shopping options from large-scale warehouse stores to smaller neighborhood grocery outlets across Denmark.
Sources: Coop Danmark A/S official site
Coop Danmark A/S is a Danish cooperatively owned retail company that operates grocery store chains across Denmark. It was founded in 2002, is headquartered in Albertslund, and is owned by more than 2 million members. The company is part of OK a.m.b.a. and is led by CEO Thor Skov Jørgensen.
Sources: Coop Danmark A/S official site
Coop Danmark A/S has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 29, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coop Danmark A/S official site
Coop Danmark A/S was founded in 2002. Coop Danmark A/S operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coop Danmark A/S is headquartered in Albertslund. Coop Danmark A/S operates in the E-commerce category.
Sources: Wikidata
Coop Danmark operates multiple grocery store chains throughout Denmark, including Kvickly, SuperBrugsen, Brugsen, and 365discount. As a member-owned company, it provides Danish consumers and households access to daily groceries through more than 900 stores nationwide, ranging from large warehouse-style stores to local neighborhood shops.
Sources: Coop Danmark A/S official site
Coop Danmark A/S and Salling Group are competitors in E-commerce. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Coop Danmark A/S scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coop Danmark A/S official site
Coop Danmark is known for being one of Denmark's leading grocery retailers, operating well-known store chains such as Kvickly, SuperBrugsen, Brugsen, and 365discount. It is also known for its member-ownership model, with over 2 million members, and for initiatives related to consumer safety, such as phasing out harmful substances like PFAS from products.
Sources: Coop Danmark A/S official site
Coop Danmark A/S can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coop Danmark A/S official site
Coop Danmark A/S is owned by or part of OK a.m.b.a.. Coop Danmark A/S operates in the E-commerce category.
Sources: Wikidata
Coop Danmark serves Danish consumers and households who shop for groceries at its various store formats, from large Kvickly warehouse stores to local SuperBrugsen, Brugsen, and 365discount shops. Its customer base includes over 2 million members who co-own the company. It also attracts individuals seeking employment opportunities in the Danish retail sector.
Sources: Coop Danmark A/S official site
Ranked closest to Coop Danmark A/S: Coolblue (81/100), Contrado (81/100), Cosmose (81/100), Creed Boutique (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: IONOS (97/100).