The platform for circular real estate
Madaster (madaster.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, SaaS brands, Energy & Utilities brands, in the 91st percentile of 13427 Real Estate brands.
Madaster is a digital platform focused on material tracking and management in the real estate and infrastructure sectors. It enables organizations to achieve circularity by cataloging building materials, reducing carbon footprint, maximizing residual value, and ensuring regulatory compliance. The platform targets real estate owners, developers, construction companies, architects, and infrastructure managers who aim to improve sustainability and material transparency in their projects.
| Brand Name | Madaster |
|---|---|
| Domain | madaster.com |
| Industry | Real Estate, SaaS |
| Main Competitors | Concular (71/100), BuildingMinds (80/100), One Click LCA (82/100), Excess Materials Exchange (65/100), Rheaply (71/100), EPEA (80/100) |
Ranked #1,606,364 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Seamlessly track and manage all materials to enable circularity, reduce carbon footprint, maximize residual value, and ensure compliance" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, HubSpot.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Madaster?", Claude could identify the brand as of November 2026. Madaster is a platform that provides a materials passport / registry for buildings, tracking the materials and products used in construction so they can be documented, reused, and recycled at end of life, supporting circular economy goals in the built environment. It originated i Best known for Creating digital materials passports for buildings to enable circular construction and material reuse.
When asked "Best brands similar to Madaster?", Claude would recommend Madaster as of November 2026. It's a recognized leader in circular building data and materials passports, so it's relevant when discussing sustainability-focused proptech or circular real estate platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Madaster's main competitors in Real Estate: Concular (71/100), BuildingMinds (80/100), One Click LCA (82/100), Excess Materials Exchange (65/100), Rheaply (71/100).
Sources: Brand Analyzer scan
Madaster has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 15, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Madaster official site
Madaster scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Madaster official site
Madaster offers a platform for tracking and managing materials in real estate and infrastructure. Its services include enabling circularity by documenting material composition, reducing carbon footprint, maximizing residual value of materials, and supporting regulatory compliance for organizations in the built environment.
Sources: Madaster official site
Madaster is a digital platform designed to track and manage materials used in real estate and infrastructure projects. It serves as a tool for organizations to document material composition, enabling circular building practices, sustainability reporting, and regulatory compliance within the built environment.
Sources: Madaster official site
Madaster tracks and manages materials used in buildings and infrastructure to support circularity. It helps organizations document material composition, calculate residual value, reduce carbon footprint, and meet regulatory compliance requirements through its platform, which is aimed at real estate owners, developers, construction companies, architects, and infrastructure managers.
Sources: Madaster official site
Madaster can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Madaster official site
Madaster is used by real estate owners, developers, construction companies, architects, and infrastructure managers. These users seek to improve sustainability practices, achieve material transparency, and ensure compliance with relevant regulations in their building and infrastructure projects.
Sources: Madaster official site
Madaster is known for providing a material tracking and management platform specifically designed for the real estate and infrastructure sectors. It is positioned as a leading solution for material transparency, enabling organizations to transition toward circular and sustainable building practices.
Sources: Madaster official site
Madaster scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Madaster has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,606,364 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Madaster from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Madaster: Luxury Presence (83/100), Luxaflex (83/100), Clutter by Iron Mountain (83/100), Maple Reinders (83/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).
Category leader: Chaos (95/100).
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