Stylish & unique homeware for less
MADE.com (made.com) earns a Brand Analyzer score of 91 out of 100, placing it in the Iconic tier among E-commerce brands, Other brands. Among 3985 E-commerce brands analyzed, MADE.com ranks in the 97th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 100/100, AI Discoverability 64/100, Brand Authority 73/100.
MADE.com is a UK-based online furniture and homeware retailer founded in 2010 and headquartered in London. The company focuses on combining design-led products with affordability, offering items such as sofas, tables, and lighting. Its stated mission is to make well-designed furniture and homeware accessible to a broad audience, targeting style-conscious homeowners and renters who want to personalize their living spaces without paying premium prices typically associated with designer goods.
| Brand Name | MADE.com |
|---|---|
| Domain | made.com |
| Industry | E-commerce, Other |
| Founded | 2010 |
| Headquarters | London |
| Main Competitors | Wayfair (88/100), Article (87/100), Loaf, Swoon, Habitat, IKEA (95/100), Dwell, Maisons du Monde |
Moz Domain Authority 69/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #54,262 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
MADE.com has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Discover our fantastic range of design furniture and homeware combining quality and affordability. From design sofa to table and lighting, create your own space with MADE.com" (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React, Angular.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
MADE.com scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MADE.com has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (63/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #54,262 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MADE.com from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is MADE.com?", Claude could identify the brand as of August 2026. MADE.com was a UK-based online furniture and home goods retailer known for selling designer-style furniture directly to consumers at lower prices by cutting out traditional retail middlemen. The company went into administration in November 2022 after facing financial difficulties Best known for Affordable, designer-inspired furniture sold direct-to-consumer online, before collapsing into administration in 2022.
When asked "Best brands similar to MADE.com?", Claude would not surface MADE.com as of August 2026. Since it went into administration and no longer operates as an independent retailer, I wouldn't recommend it as a current option for someone looking for furniture brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MADE.com's main competitors include Wayfair (88/100), Article (87/100), Loaf, Swoon, Habitat. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
MADE.com and IKEA are competitors in E-commerce. Brand Analyzer scores MADE.com at 91/100 and IKEA at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to MADE.com include Wayfair (88/100), Article (87/100), Loaf, Swoon, Habitat. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
MADE.com offers a range of design furniture and homeware, including sofas, tables, and lighting, along with other home furnishing products. The company focuses on providing stylish, quality items that allow customers to create personalized living spaces at affordable prices.
Sources: MADE.com official site
MADE.com has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 63, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MADE.com official site
MADE.com was founded in 2010. MADE.com operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
MADE.com is headquartered in London. MADE.com operates in the E-commerce category.
Sources: Wikidata
MADE.com scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MADE.com official site
MADE.com is an online furniture and homeware retailer founded in 2010 and based in London. It sells design-led products, including sofas, tables, and lighting, aiming to make stylish, high-quality home furnishings affordable and accessible to a wide range of customers.
Sources: MADE.com official site
MADE.com sells furniture and homeware online, offering a range of products such as sofas, tables, and lighting. The company designs and curates pieces intended to combine contemporary style with affordability, allowing customers to furnish and personalize their living spaces through its e-commerce platform.
Sources: MADE.com official site
MADE.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MADE.com official site
MADE.com is known for offering design-forward furniture and homeware-such as sofas, tables, and lighting-at prices intended to be more affordable than traditional designer brands, appealing to customers who want stylish, contemporary pieces for their homes.
Sources: MADE.com official site
MADE.com is used by style-conscious homeowners and renters who are looking for affordable, design-forward furniture and homeware to personalize their living spaces. Its target audience values both aesthetic appeal and practicality in home furnishing choices.
Sources: MADE.com official site
Ranked closest to MADE.com: Lionbridge (91/100), Libas (91/100), Xiaomi (91/100), Netguru (91/100), LEGO (91/100), Nine West (91/100).
Category leader: IONOS (97/100).