Design that drives meaningful change
Mad*Pow (madpow.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Healthcare brands, Technology brands, in the 22nd percentile of 7989 Marketing & Advertising brands.
Mad*Pow is an experience design agency that combines behavioral science, design thinking, and industry expertise to create human-centered digital experiences. It focuses on improving health, wealth, and wellbeing outcomes for enterprise clients, particularly in healthcare and financial services. The company works with complex organizations seeking to enhance customer and patient engagement through design-driven solutions.
| Brand Name | Mad*Pow |
|---|---|
| Domain | madpow.com |
| Industry | Marketing & Advertising, Healthcare |
| Main Competitors | IDEO (89/100), frog design (80/100), Fjord (88/100), Fahrenheit 212, Ideas To Go, Lextech, Moment (76/100), EPAM Continuum (92/100), Mutual Mobile (73/100) |
Moz Domain Authority 41/100 vs category average 39 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,327,024 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To create human-centered digital experiences that improve health, wealth, and wellbeing." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mad*Pow?", Claude could identify the brand as of October 2026. Mad*Pow is a design agency specializing in user experience (UX) design, service design, and behavioral science, working primarily with healthcare and financial services clients to improve digital products and customer experiences. Best known for UX design and behavioral science-driven design for healthcare and financial services companies.
When asked "Best brands similar to Mad*Pow?", Claude would recommend Mad*Pow as of October 2026. It's a respected name in the UX and experience design field, particularly for applying behavioral economics principles, so it would come up in discussions of top design-focused agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mad*Pow's main competitors in Marketing & Advertising: IDEO (89/100), frog design (80/100), Fjord (88/100), Moment (76/100), EPAM Continuum (92/100).
Sources: Brand Analyzer scan
Mad*Pow has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 19, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mad*Pow official site
Mad*Pow scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mad*Pow official site
Mad*Pow can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mad*Pow official site
Mad*Pow is an experience design agency that specializes in creating human-centered digital experiences for enterprise organizations, with a particular focus on healthcare and financial services industries.
Sources: Mad*Pow official site
Mad*Pow combines behavioral science, design thinking, and industry expertise to craft digital experiences that help organizations improve how they engage with customers and patients. The company works with enterprise clients in complex industries to design solutions that improve health, wealth, and wellbeing outcomes.
Sources: Mad*Pow official site
Mad*Pow scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mad*Pow has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,327,024 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mad*Pow from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mad*Pow: MadKudu (69/100), Longwoods International (69/100), SiteCare (69/100), Manifest Communications (69/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.