De la gourmandise et du partage
Madrange (madrange.fr) earns a Brand Analyzer score of 70 out of 100, placing it in the Developing tier among Food & Beverage brands. Among 1253 Food & Beverage brands analyzed, Madrange ranks in the 38th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 76/100, Visual Identity 76/100, Messaging Clarity 100/100, Trust Foundation 75/100, AI Discoverability 78/100, Brand Authority 17/100.
Madrange is a French food brand founded in 1924 and headquartered in Limoges, specializing in charcuterie, deli (traiteur), and butchery products. The brand emphasizes authentic French know-how and artisanal quality, positioning itself as a reference in charcuterie and butchery for French families. Madrange's products are designed for everyday meals and moments of family conviviality, combining tradition with gourmet appeal.
| Brand Name | Madrange |
|---|---|
| Domain | madrange.fr |
| Industry | Food & Beverage |
| Founded | 1924 |
| Headquarters | Limoges |
| Main Competitors | Herta (83/100), Fleury Michon (81/100), Cochonou (79/100), Aoste (63/100), Justin Bridou (76/100), Bigard |
Moz Domain Authority 33/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Régalez-vous en famille grâce au savoir-faire et l" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Madrange scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Madrange has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Madrange from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Madrange?", Claude could identify the brand as of August 2026. Madrange is a French charcuterie brand that produces ham, pâtés, sausages and other pork-based deli products, sold widely in French supermarkets. Best known for its jambon (ham) and pâté products in French grocery stores.
When asked "Best brands similar to Madrange?", Claude would recommend Madrange as of August 2026. It's a recognizable, established French charcuterie brand worth mentioning alongside similar names like Herta or Fleury Michon.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Madrange's main competitors include Herta (83/100), Fleury Michon (81/100), Cochonou (79/100), Aoste (63/100), Justin Bridou (76/100). These companies compete in the Food & Beverage space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Madrange and Herta are competitors in Food & Beverage. Brand Analyzer scores Madrange at 70/100 and Herta at 83/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Madrange include Herta (83/100), Fleury Michon (81/100), Cochonou (79/100), Aoste (63/100), Justin Bridou (76/100). Each is an established option in the Food & Beverage space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Madrange has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 54, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Madrange official site
Madrange was founded in 1924. Madrange operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Madrange is headquartered in Limoges. Madrange operates in the Food & Beverage category.
Sources: Wikidata
Madrange scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Madrange official site
Madrange is a French food brand specializing in charcuterie, traiteur (deli/prepared foods), and butchery products. Founded in 1924 and headquartered in Limoges, France, the company has built a long-standing presence in the French food industry, focused on producing meat-based products rooted in traditional French culinary know-how.
Sources: Madrange official site
Madrange can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Madrange official site
Madrange offers charcuterie products, traiteur (prepared deli/catering-style) items, and butchery products. These are marketed toward French families for use in daily meals as well as more festive or convivial gatherings, reflecting the brand's focus on traditional recipes and artisanal food preparation.
Sources: Madrange official site
Madrange produces and sells charcuterie, traiteur, and butchery products aimed at French households. The company applies traditional recipes and artisanal methods to create meat-based food products intended for daily family meals and shared, convivial dining occasions.
Sources: Madrange official site
Ranked closest to Madrange: Local Bounti (70/100), Jaambu (70/100), Ohanafy (70/100), Ordermentum (70/100).
A step up - brands to learn from: Zaxby's (71/100), Yellow Dog Software (71/100).
Category leader: Target (97/100).