Where the Beauty Industry Connects
MakeUp in NewYork (makeup-in-newyork.com) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Fashion & Apparel brands, Marketing & Advertising brands, Other brands, in the 12th percentile of 8282 Fashion & Apparel brands.
MakeUp in NewYork is an international trade show dedicated to the cosmetics industry, bringing together brands, suppliers, and manufacturers over a two-day event. It serves as a platform for sourcing products, exchanging industry knowledge, and building professional networks. The event targets beauty industry professionals seeking to connect with international suppliers and stay current on trends within the cosmetics sector.
| Brand Name | MakeUp in NewYork |
|---|---|
| Domain | makeup-in-newyork.com |
| Industry | Fashion & Apparel, Marketing & Advertising |
| Main Competitors | Cosmoprof North America (81/100), in-cosmetics (77/100), HBA Global Expo (72/100), Luxe Pack (75/100), Beautyworld Middle East, MakeUp in Paris (68/100), MakeUp in LA |
Moz Domain Authority 27/100 vs category average 44 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,601,572 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Join the beauty trade show that gathers brands and suppliers at MakeUp in NewYork to source products, learn from leaders and grow your network." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: HubSpot.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, Facebook; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MakeUp in NewYork?", Claude could identify the brand as of October 2026. MakeUp in NewYork is part of the 'MakeUp in...' series of B2B trade shows for the cosmetics and personal care industry, bringing together manufacturers, formulators, packaging suppliers and brands rather than selling makeup directly to consumers. Best known for Being a business-to-business trade fair connecting cosmetics industry suppliers with brands and manufacturers.
When asked "Best brands similar to MakeUp in NewYork?", Claude would not surface MakeUp in NewYork as of October 2026. It's a trade show for industry professionals, not a consumer fashion or apparel brand, so it wouldn't fit a request for similar fashion brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MakeUp in NewYork's main competitors in Fashion & Apparel: Cosmoprof North America (81/100), in-cosmetics (77/100), HBA Global Expo (72/100), Luxe Pack (75/100), MakeUp in Paris (68/100).
Sources: Brand Analyzer scan
MakeUp in NewYork has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 33, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MakeUp in NewYork official site
MakeUp in NewYork offers a trade show event where cosmetics brands and suppliers can source products, participate in educational sessions led by industry figures, and network with other professionals in the beauty industry.
Sources: MakeUp in NewYork official site
MakeUp in NewYork scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MakeUp in NewYork official site
MakeUp in NewYork is an international trade show focused on the cosmetics industry. It brings together brands, suppliers, and manufacturers for a two-day event centered on sourcing products, sharing industry knowledge, and professional networking within the beauty sector.
Sources: MakeUp in NewYork official site
MakeUp in NewYork organizes a trade show that connects cosmetics brands, suppliers, and manufacturers. It facilitates product sourcing, provides educational content from industry leaders, and creates networking opportunities for professionals across the international cosmetics industry.
Sources: MakeUp in NewYork official site
MakeUp in NewYork can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MakeUp in NewYork official site
MakeUp in NewYork is used by beauty industry professionals, including brands, suppliers, and manufacturers, who attend to source products, learn about industry trends, and build professional networks within the cosmetics sector.
Sources: MakeUp in NewYork official site
MakeUp in NewYork is known for being a dedicated international trade show for the cosmetics industry, gathering brands and suppliers in one location for sourcing, learning, and networking over a two-day format.
Sources: MakeUp in NewYork official site
MakeUp in NewYork scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MakeUp in NewYork has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,601,572 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 27/100. In a live check, Claude could already identify MakeUp in NewYork from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MakeUp in NewYork: Maison7 Couture (66/100), MAGASEEK (66/100), Legacy Galleries Inc. (66/100), M&F Western (66/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), ZALORA (71/100).
Category leader: Complex (97/100).
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