Compra más, paga menos
Makro (makro.es) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 68th percentile of 24505 E-commerce brands.
Makro is a Dutch-originated wholesale distribution brand, part of Germany's METRO Group, operating since 1968. In Spain (makro.es), it specializes in supplying the hospitality sector-bars, restaurants, and food service businesses-through both physical cash-and-carry stores and online ordering. Makro offers a wide assortment of food, beverage, and related products at wholesale prices, positioning itself as a leading distributor for hospitality professionals seeking bulk purchasing options tailored to their business needs.
| Brand Name | Makro |
|---|---|
| Domain | makro.es |
| Industry | E-commerce, Food & Beverage |
| Founded | 1968 |
| Headquarters | Düsseldorf |
| Parent Company / Owner | METRO Group |
| Main Competitors | Costco (82/100), Sam's Club (86/100), Bidfood, Grupo El Corte Inglés (Hostelería) (90/100), Carrefour (Cash & Carry) (87/100), Alcampo (80/100), Sysco (86/100) |
Moz Domain Authority 53/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #65,845 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Makro, el líder en distribución a hostelería. Compra al por mayor online o en nuestras tiendas todo lo que necesitas para tu bar o restaurante" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Makro?", Claude could identify the brand as of October 2026. Makro is a wholesale and cash-and-carry chain operating in Spain, serving mainly hospitality businesses, restaurants, and small retailers with food, beverages, and other bulk products. It also has an online store and delivery service (makro.es) that extends its B2B wholesale mode Best known for Cash-and-carry wholesale supply for the HORECA (hospitality, restaurant, catering) sector.
When asked "Best brands similar to Makro?", Claude would recommend Makro as of October 2026. It's a well-known and major player in wholesale supply for businesses in Spain, so it's relevant if someone asks about B2B or wholesale e-commerce options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Makro's main competitors in E-commerce: Costco (82/100), Sam's Club (86/100), Grupo El Corte Inglés (Hostelería) (90/100), Carrefour (Cash & Carry) (87/100), Alcampo (80/100).
Sources: Brand Analyzer scan
Makro is a Dutch-origin wholesale distribution brand, part of Germany's METRO Group, founded in 1968. It operates cash-and-carry stores and an online platform specifically designed to serve the hospitality and food service industry, including bars, restaurants, and related businesses.
Sources: Makro official site
Makro has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 52, recommendation 74). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Makro official site
Makro was founded in 1968. Makro operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Makro is headquartered in Düsseldorf. Makro operates in the E-commerce category.
Sources: Wikidata
Makro distributes wholesale food, beverages, and related supplies to hospitality businesses such as bars and restaurants. It operates through physical wholesale stores and an online purchasing platform, allowing professional customers to buy products in bulk at competitive prices tailored to the needs of the food service sector.
Sources: Makro official site
Makro offers wholesale food and beverage products along with other supplies needed for running bars and restaurants, available through both physical stores and online purchasing, targeting the specific operational needs of hospitality and food service businesses.
Sources: Makro official site
Makro scores 74/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Makro official site
Makro is known for being a leading wholesale distributor for the hospitality sector in Spain, offering bulk purchasing of food, beverages, and related products through both physical stores and online channels, specifically catering to bars, restaurants, and food service professionals.
Sources: Makro official site
Makro can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Makro official site
Makro is used by hospitality professionals, including owners and operators of bars, restaurants, and other food service businesses, who need to purchase food, beverages, and related products in bulk at wholesale prices.
Sources: Makro official site
Makro is owned by or part of METRO Group. Makro operates in the E-commerce category.
Sources: Wikidata
Makro is popular among hospitality professionals because it offers a comprehensive, specialized product range for bars and restaurants at wholesale prices, combined with the convenience of both physical cash-and-carry stores and online ordering, making bulk procurement easier for food service businesses.
Sources: Makro official site
Makro scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Makro has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (74/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #65,845 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Makro from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Makro: Magnolia Pearl (80/100), MAGNA-TILES (80/100), Malabar Gold & Diamonds (80/100), Manheim UK (80/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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