Gemeinsam unschlagbar
Manpower (manpower.de) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 65th percentile of 12111 Other brands.
Manpower is a career services agency and personnel recruitment company that connects job seekers with businesses in Germany, offering specialized expertise across five professional fields. Founded in 1948 and headquartered in Milwaukee, it operates as part of ManpowerGroup. Manpower uses AI-supported tools such as PowerChat to match applicants with suitable job openings more quickly, positioning itself as a recruitment partner combining industry expertise with modern technology for both employers and job seekers.
| Brand Name | Manpower |
|---|---|
| Domain | manpower.de |
| Industry | Other |
| Founded | 1948 |
| Headquarters | Milwaukee |
| Parent Company / Owner | ManpowerGroup |
| Main Competitors | Randstad (82/100), Adecco (86/100), Hays (86/100), Robert Half (91/100), Kelly Services (89/100), Indeed (87/100), LinkedIn (83/100) |
Moz Domain Authority 45/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #673,473 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Manpower has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Manpower führt Arbeitskräfte und Unternehmen passgenau zusammen. Personalvermittlung auf höchstem Niveau mit Spezial-Expertise in 5 Berufsfeldern." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Manpower?", Claude could identify the brand as of September 2026. Manpower (manpower.de) is the German arm of ManpowerGroup, a global staffing and workforce solutions company that provides temporary staffing, recruitment, and HR services to businesses. Best known for Temporary staffing and recruitment services worldwide.
When asked "Best brands similar to Manpower?", Claude would recommend Manpower as of September 2026. It's one of the largest and most established staffing agencies globally, so it's a natural mention alongside competitors like Adecco or Randstad.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Manpower's main competitors in Other: Randstad (82/100), Adecco (86/100), Hays (86/100), Robert Half (91/100), Kelly Services (89/100).
Sources: Brand Analyzer scan
Manpower has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Manpower official site
Manpower was founded in 1948. Manpower operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Manpower is headquartered in Milwaukee. Manpower operates in the Other category.
Sources: Wikidata
Manpower scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Manpower official site
Manpower is a career services agency and personnel recruitment company operating in Germany as part of the global ManpowerGroup. It specializes in matching job seekers with companies seeking qualified staff in five distinct professional fields, combining traditional recruitment expertise with modern technology to serve both employers and candidates.
Sources: Manpower official site
Manpower provides personnel recruitment and placement services, connecting job seekers with companies looking for qualified employees. It focuses on specialized expertise across five professional fields and uses AI-supported tools like PowerChat to help applicants find suitable job openings more efficiently, aiming to deliver optimal outcomes for both workers and businesses.
Sources: Manpower official site
Manpower can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Manpower official site
Manpower offers personnel recruitment and placement services, focusing on matching job seekers with companies across five specialized professional fields. Its services include the use of AI-supported tools, such as PowerChat, to help connect applicants more quickly and efficiently with relevant job openings.
Sources: Manpower official site
Manpower is owned by or part of ManpowerGroup. Manpower operates in the Other category.
Sources: Wikidata
Manpower is used by job seekers looking for positions that match their skills and by companies seeking qualified employees across various professional fields. Its services cater to both individuals pursuing career opportunities and organizations aiming to fill specialized staffing needs.
Sources: Manpower official site
Manpower is known for high-level personnel recruitment with specialized expertise across five professional fields. It is recognized for combining deep industry knowledge with modern technology, including AI-powered tools like PowerChat, to efficiently match job seekers with suitable employment opportunities.
Sources: Manpower official site
Manpower scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Manpower has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #673,473 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Manpower from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Manpower: Manor (78/100), Manaleak.com (78/100), Manready Mercantile (78/100), ManyPixels (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoo Med Laboratories (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.