Global Risk Data & Expert Consultancy
Verisk Maplecroft (maplecroft.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, Other brands, in the 75th percentile of 7016 Finance brands.
Verisk Maplecroft is a research and consultancy firm founded in 1975 and headquartered in Bath, specializing in global risk data and country risk analysis. It provides independent, objective risk intelligence across 198 countries, industries, and commodities, focusing on sustainability, resilience, and ESG issues. The firm combines geospatial data, analytics, and expert research to help organizations understand and manage complex global risks. It operates as part of Verisk, serving multinational corporations, financial institutions, governments, and supply chain managers.
| Brand Name | Verisk Maplecroft |
|---|---|
| Domain | maplecroft.com |
| Industry | Finance, Technology |
| Founded | 1975 |
| Headquarters | Bath |
| Parent Company / Owner | Verisk Analytics |
| Main Competitors | RepRisk, MSCI ESG Research (89/100), Sustainalytics (86/100), S&P Global Sustainable1 (66/100), Moody's ESG Solutions (86/100), Control Risks (83/100), Eurasia Group (78/100), Fitch Solutions (BMI) (83/100) |
Moz Domain Authority 63/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #286,378 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Verisk Maplecroft has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Access Maplecroft" (Meta description too short (2 words). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Verisk Maplecroft?", Claude could identify the brand as of September 2026. Verisk Maplecroft is a global risk analytics firm that provides research and data on political, economic, environmental, and human rights risks across countries, helping businesses and governments assess and navigate global risk exposure. It was originally founded as Maplecroft b Best known for Global risk indices and country risk analytics, especially its human rights and climate vulnerability rankings.
When asked "Best brands similar to Verisk Maplecroft?", Claude would recommend Verisk Maplecroft as of September 2026. It's a well-regarded name in global risk intelligence and would naturally come up alongside firms like Control Risks or Eurasia Group when discussing geopolitical and ESG risk analysis.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Verisk Maplecroft's main competitors in Finance: MSCI ESG Research (89/100), Sustainalytics (86/100), S&P Global Sustainable1 (66/100), Moody's ESG Solutions (86/100), Control Risks (83/100).
Sources: Brand Analyzer scan
Verisk Maplecroft has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 57, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Verisk Maplecroft official site
Verisk Maplecroft was founded in 1975. Verisk Maplecroft operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Verisk Maplecroft is headquartered in Bath. Verisk Maplecroft operates in the Finance category.
Sources: Wikidata
Verisk Maplecroft provides independent, objective, and transparent risk data and analysis to help organizations understand and manage complex global risks. It combines geospatial data, analytics, and expert research to assess country, industry, and commodity-level risks related to sustainability, resilience, and ESG issues.
Sources: Verisk Maplecroft official site
Verisk Maplecroft scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Verisk Maplecroft official site
Verisk Maplecroft is a global research and consultancy firm, founded in 1975 and headquartered in Bath, that specializes in country risk analysis and global risk data. It is part of Verisk, and it provides insight into sustainability, resilience, and ESG issues through data and analytics covering 198 countries, industries, and commodities.
Sources: Verisk Maplecroft official site
Verisk Maplecroft can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Verisk Maplecroft official site
Verisk Maplecroft offers risk data, indices, and analytics covering country, industry, and commodity-level risks. Its offerings focus on sustainability, resilience, and ESG issues, using geospatial data and analytics to deliver granular, actionable intelligence for risk assessment and management.
Sources: Verisk Maplecroft official site
Verisk Maplecroft is used by multinational corporations, financial institutions, governments, and supply chain managers who need to assess and mitigate country, industry, and commodity-level risks related to sustainability, resilience, and ESG factors.
Sources: Verisk Maplecroft official site
Verisk Maplecroft is known for its country risk analysis and global risk indices covering sustainability, resilience, and ESG issues across 198 countries. It is recognized as a leading provider of granular, data-driven risk intelligence used to evaluate political, environmental, and social risks affecting global operations and supply chains.
Sources: Verisk Maplecroft official site
Verisk Maplecroft scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Verisk Maplecroft has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is recommendation likelihood (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #286,378 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Verisk Maplecroft from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Verisk Maplecroft: MANTL (82/100), M1 (82/100), Marosa (82/100), Match-Trade Technologies (82/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Reuters (97/100).
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