Your maps and routes, simplified
Mappy (mappy.com) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Travel & Hospitality brands, in the 97th percentile of 55572 Technology brands.
Mappy (mappy.com) is a mapping and route-planning service focused on the United Kingdom. It allows users to search for addresses and places, and to plan routes and street-level directions to prepare for journeys. The service is positioned as a reliable, user-friendly tool for navigating the UK, targeting commuters, travelers, and anyone needing location or route information within the country.
| Brand Name | Mappy |
|---|---|
| Domain | mappy.com |
| Industry | Technology, Travel & Hospitality |
| Main Competitors | Google Maps, Waze (94/100), Bing Maps (93/100), HERE WeGo, ViaMichelin (90/100), AA Route Planner (88/100), RAC Route Planner (86/100) |
Moz Domain Authority 73/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,058 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Mappy has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Search for addresses, places, plan routes to prepare your journeys all over the United Kingdom" (Meta description: 15 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mappy?", Claude could identify the brand as of October 2026. Mappy is a French online mapping and local search service, offering maps, driving directions, and business listings, historically associated with Pages Jaunes (the French Yellow Pages). Best known for French mapping and route-planning service with integrated local business search.
When asked "Best brands similar to Mappy?", Claude would not surface Mappy as of October 2026. It's a solid regional (French) mapping tool, but globally I'd more likely mention Google Maps, Waze, or Here WeGo as top alternatives.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mappy's main competitors in Technology: Waze (94/100), Bing Maps (93/100), ViaMichelin (90/100), AA Route Planner (88/100), RAC Route Planner (86/100).
Sources: Brand Analyzer scan
Mappy has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 53, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mappy official site
Mappy scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mappy official site
Mappy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mappy official site
Mappy offers address and place search, route planning, and street plan generation to help users prepare and navigate journeys across the United Kingdom.
Sources: Mappy official site
Mappy is a mapping and route-planning website that helps users search for addresses and places and plan journeys across the United Kingdom.
Sources: Mappy official site
Mappy provides address and place search, along with route-planning tools that generate directions and street plans to help users prepare journeys throughout the United Kingdom.
Sources: Mappy official site
Mappy is used by commuters, travelers, and anyone who needs to find locations or plan routes within the United Kingdom.
Sources: Mappy official site
Mappy scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mappy has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #14,058 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mappy from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mappy: Manjaro (89/100), Make Wonder (89/100), Marantz (89/100), MarkLogic (89/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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