البوابة الرسمية للمملكة المغربية
Maroc.ma (maroc.ma) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Media & Entertainment brands, Travel & Hospitality brands, in the 85th percentile of 18047 Government brands.
Maroc.ma is the official unified web portal of the Kingdom of Morocco, providing centralized access to government institutions, digital public services, news, culture, and historical information. It serves Moroccan citizens, residents, and foreign visitors seeking reliable information about the country and its official services. The site positions itself as the authoritative online reference for Moroccan governmental and institutional content, combining official institutional data with e-services and cultural content in a single trusted platform representing the Kingdom.
| Brand Name | Maroc.ma |
|---|---|
| Domain | maroc.ma |
| Industry | Government, Media & Entertainment |
| Founded | 1956 |
| Parent Company / Owner | Government of the Kingdom of Morocco |
| Main Competitors | Tunisia e-Government Portal, Egypt Government Services Portal (70/100), Service-Public (France) (82/100), Algeria El Mouradia, Visit Morocco (National Tourism Office) (76/100), USA.gov (88/100) |
Ranked #104,463 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Maroc.ma has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "مرحبًا بكم في البوابة الرسمية للمملكة المغربية. اكتشفوا المؤسسات والخدمات الرقمية والأخبار والثقافة والتاريخ والمعلومات المفيدة للمواطنين والمقيمين والزوار." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is AR-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Maroc.ma?", Claude could identify the brand as of November 2026. Maroc.ma is the official portal of the Kingdom of Morocco, providing information on government institutions, news, culture, economy, and public services for citizens and visitors. Best known for Being the official national government portal of Morocco.
When asked "Best brands similar to Maroc.ma?", Claude would recommend Maroc.ma as of November 2026. It's the authoritative source for official Moroccan government information, so I'd mention it if someone asked about government portals in Morocco.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Maroc.ma's main competitors in Government: Egypt Government Services Portal (70/100), Service-Public (France) (82/100), Visit Morocco (National Tourism Office) (76/100), USA.gov (88/100).
Sources: Brand Analyzer scan
Maroc.ma is the official unified web portal of the Kingdom of Morocco. It serves as the central online reference for government institutions, digital public services, news, culture, and historical information related to Morocco. The site is designed to represent the Moroccan state on the internet, offering a single trusted platform for citizens, residents, and foreign visitors.
Sources: Maroc.ma official site
Maroc.ma has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 18, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Maroc.ma official site
Maroc.ma was founded in 1956. Maroc.ma operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Yes, Maroc.ma is presented as the official and unified portal of the Kingdom of Morocco, positioning itself as the authoritative reference for governmental and institutional information. Its trustworthiness stems from its official status as a state-run platform representing Moroccan institutions and services, intended to provide verified information to citizens, residents, and visitors.
Sources: Maroc.ma official site
Maroc.ma provides access to information about Moroccan government institutions and digital services, alongside news, cultural content, and historical information about the Kingdom of Morocco. It functions as a gateway connecting users to official e-services and institutional resources, while also promoting Morocco's culture and heritage to a broad audience including citizens, residents, and foreign visitors.
Sources: Maroc.ma official site
Maroc.ma scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Maroc.ma official site
Maroc.ma offers access to digital government services, information about Moroccan institutions, national and cultural news, historical content, and general information useful to citizens, residents, and visitors. It functions as a centralized informational and service portal rather than offering commercial products.
Sources: Maroc.ma official site
Maroc.ma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Maroc.ma official site
Maroc.ma is known for being the official and unified digital gateway to the Moroccan state, consolidating government institutions, public e-services, news, and cultural and historical content into one platform. It is recognized as the primary reference point for anyone seeking authoritative, government-endorsed information about Morocco online.
Sources: Maroc.ma official site
Maroc.ma is used by Moroccan citizens, residents in Morocco, and foreign visitors who want to learn about the country, access official government institutions, or use digital public services. It serves as a common entry point for anyone seeking authoritative information about Moroccan governance, culture, and history.
Sources: Maroc.ma official site
Maroc.ma is popular because it consolidates official institutional information, digital government services, news, and cultural and historical content into a single accessible platform. This makes it a convenient and authoritative resource for Moroccan citizens, residents, and foreign visitors who want verified information about Morocco and its government services.
Sources: Maroc.ma official site
Maroc.ma scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Maroc.ma has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (18/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #104,463 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Maroc.ma from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Maroc.ma: Région Sud (80/100), Manhattan Institute (80/100), Masdar City (80/100), Massif (80/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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