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May Institute (mayinstitute.org) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Education brands, Non-profit brands, in the 33rd percentile of 9406 Healthcare brands.
May Institute is a nonprofit organization founded in 1955 that provides educational, rehabilitative, and behavioral healthcare services to children and adults with autism spectrum disorder, brain injury, neurobehavioral disorders, and other developmental disabilities. It operates four special education schools for children and adolescents with autism spectrum disorders and other special needs in Massachusetts and California, combining applied behavior analysis expertise with specialized educational and clinical services across the lifespan.
| Brand Name | May Institute |
|---|---|
| Domain | mayinstitute.org |
| Industry | Healthcare, Education |
| Founded | 1955 |
| Headquarters | Randolph, Massachusetts, United States |
| Main Competitors | Easterseals (88/100), Devereux Advanced Behavioral Health, Melmark (78/100), Kennedy Krieger Institute, Bancroft (81/100), Autism Learning Partners (67/100) |
Moz Domain Authority 43/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #915,291 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "May Institute is a nonprofit organization that provides educational, rehabilitative, and behavioral healthcare services to children and adults with autism spectrum disorder and oth…" (Meta description: 57 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, Gatsby.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is May Institute?", Claude could identify the brand as of September 2026. May Institute is a nonprofit organization based in Massachusetts that provides services for individuals with autism spectrum disorder and other developmental disabilities, along with behavioral health needs, brain injury, and other special needs. It operates schools, clinical pro Best known for Providing autism and behavioral health services through ABA-based programs and specialized schools.
When asked "Best brands similar to May Institute?", Claude would recommend May Institute as of September 2026. It's a respected, long-standing nonprofit in the autism and behavioral health space, so it would be reasonable to mention alongside similar organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
May Institute's main competitors in Healthcare: Easterseals (88/100), Melmark (78/100), Bancroft (81/100), Autism Learning Partners (67/100).
Sources: Brand Analyzer scan
May Institute offers educational services through four special education schools for children and adolescents with autism spectrum disorders and other special needs, as well as rehabilitative and behavioral healthcare services, including applied behavior analytic interventions, for individuals with autism, brain injury, and other developmental or neurobehavioral disorders.
Sources: May Institute official site
May Institute is a nonprofit organization, founded in 1955 and headquartered in Randolph, Massachusetts, that provides educational, rehabilitative, and behavioral healthcare services to individuals with autism spectrum disorder, brain injury, neurobehavioral disorders, and other developmental disabilities.
Sources: May Institute official site
May Institute has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 29, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: May Institute official site
May Institute was founded in 1955. May Institute operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
May Institute delivers educational, rehabilitative, and behavioral healthcare services to children and adults with autism spectrum disorder, brain injury, neurobehavioral disorders, and other developmental disabilities. It operates four special education schools for children and adolescents with autism spectrum disorders and other special needs, located in Massachusetts and California, and applies scientifically grounded, applied behavior analytic interventions across its programs.
Sources: May Institute official site
May Institute scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: May Institute official site
May Institute is known for operating specialized schools for children and adolescents with autism spectrum disorders and other special needs, and for applying applied behavior analysis (ABA) methods within its educational, rehabilitative, and behavioral healthcare services for individuals with autism, brain injury, and developmental disabilities.
Sources: May Institute official site
May Institute can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: May Institute official site
May Institute serves children and adults with autism spectrum disorder, brain injury, neurobehavioral disorders, and other developmental disabilities, as well as their families and caregivers, through its schools and clinical service programs.
Sources: May Institute official site
May Institute scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
May Institute has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #915,291 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify May Institute from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to May Institute: Max Healthcare (73/100), Mandolin (73/100), McDermott+ (73/100), DispatchHealth (Medically Home) (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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