Transformação, produtividade e crescimento
EY (mbagro.com.br) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, SaaS brands, Finance brands, in the 87th percentile of 44886 Other brands.
EY is a multinational professional services network headquartered in England, founded in 1989. Through its Brazilian agribusiness unit (mbagro.com.br), EY positions itself as a Center of Excellence in Agribusiness, combining data, technology, and assurance expertise to help companies and executives in the agribusiness sector and other industries achieve long-term value through strategy, innovation, and data-driven transformation.
| Brand Name | EY |
|---|---|
| Domain | mbagro.com.br |
| Industry | Other, SaaS |
| Founded | 1989 |
| Headquarters | More London |
| CEO | Carmine Di Sibio |
| Main Competitors | Deloitte (95/100), PwC (83/100), KPMG (92/100), Accenture (97/100), McKinsey & Company (88/100), Boston Consulting Group (86/100) |
EY has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Transformação, produtividade e crescimento com estratégia e inovação" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is EY?", Claude could not identify the brand as of November 2026. I don't recognize this specific company; the name 'EY' paired with the domain mbagro.com.br doesn't match the global firm Ernst & Young, and it seems to refer to a different, likely niche or regional Brazilian agribusiness entity that I don't have information on.
When asked "Best brands similar to EY?", Claude would not surface EY as of November 2026. I can't confidently recommend a company I don't actually recognize or have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EY's main competitors in Other: Deloitte (95/100), PwC (83/100), KPMG (92/100), Accenture (97/100), McKinsey & Company (88/100).
Sources: Brand Analyzer scan
EY has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 35, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EY official site
EY was founded in 1989. EY operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
EY is headquartered in More London. EY operates in the Other category.
Sources: Wikidata
EY scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: EY official site
EY can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EY official site
EY is a multinational professional services network headquartered in England, founded in 1989. It provides services across multiple industries, including a specialized agribusiness practice in Brazil (mbagro.com.br) that operates as a Center of Excellence in Agribusiness, helping clients create long-term value through strategy, innovation, and technology.
Sources: EY official site
EY scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EY has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (35/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). In a live check (November 2026), Claude could not identify EY from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EY: Maxxon (81/100), Maverick (81/100), Michael Baker International (81/100), MBDC (81/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
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