מגן דוד אדום (MDA - Magen David Adom) Brand Score: 65/100 - Developing tier

ארגון ההצלה הלאומי של ישראל

מגן דוד אדום (MDA - Magen David Adom) (mda.org.il) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Non-profit brands, Government brands, in the 13th percentile of 6159 Healthcare brands.

AI Snapshot

מגן דוד אדום (MDA) הוא ארגון ההצלה הלאומי של ישראל, האחראי על שירותי רפואת חירום טרום-אשפוזית ועל בנק הדם הארצי. הארגון מפעיל צוותי הצלה הפרושים בכל רחבי הארץ ומספק מענה מיידי הן לאירועי חירום יומיומיים והן לתרחישי קיצון לאומיים. מד"א משרת את כלל אזרחי ותושבי מדינת ישראל הזקוקים לשירותי רפואת חירום, תרומות דם ותמיכה בעת משברים ואירועי ביטחון.

Key facts about מגן דוד אדום (MDA - Magen David Adom)

Brand Name	מגן דוד אדום (MDA - Magen David Adom)
Domain	mda.org.il
Industry	Healthcare, Non-profit
Founded	1991
Main Competitors	United Hatzalah (66/100), ZAKA (62/100), American Red Cross (92/100), International Federation of Red Cross and Red Crescent Societies (80/100)

Evidence

Moz Domain Authority 34/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #911,129 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "מגן דוד אדום, ארגון ההצלה הלאומי לשירותי רפואה דחופה טרום אשפוזית ולשירותי הדם" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is HE-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know מגן דוד אדום (MDA - Magen David Adom)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is מגן דוד אדום (MDA - Magen David Adom)?", Claude could identify the brand as of September 2026. Magen David Adom is Israel's national emergency medical, disaster, ambulance and blood bank service, effectively serving as Israel's equivalent of the Red Cross. It operates emergency medical services, ambulances, blood donation and testing services, and first aid training across Best known for Israel's national emergency ambulance and blood services organization, equivalent to the Red Cross.

When asked "Best brands similar to מגן דוד אדום (MDA - Magen David Adom)?", Claude would recommend מגן דוד אדום (MDA - Magen David Adom) as of September 2026. It is the definitive and only recognized emergency medical and blood services organization in Israel, so it would naturally come up in any discussion of Israeli healthcare or emergency response organizations.

People Also Ask About מגן דוד אדום (MDA - Magen David Adom)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are מגן דוד אדום (MDA - Magen David Adom)'s main competitors?

מגן דוד אדום (MDA - Magen David Adom)'s main competitors in Healthcare: United Hatzalah (66/100), ZAKA (62/100), American Red Cross (92/100), International Federation of Red Cross and Red Crescent Societies (80/100).

Sources: Brand Analyzer scan

How visible is מגן דוד אדום (MDA - Magen David Adom) in AI search?

מגן דוד אדום (MDA - Magen David Adom) has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

When was מגן דוד אדום (MDA - Magen David Adom) founded?

מגן דוד אדום (MDA - Magen David Adom) was founded in 1991. מגן דוד אדום (MDA - Magen David Adom) operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What products or services does מגן דוד אדום (MDA - Magen David Adom) offer?

מד"א מספק שירותי רפואת חירום טרום-אשפוזית ושירותי בנק דם ארצי, הכוללים טיפול חירום, פינוי רפואי, איסוף ותרומות דם, ומוכנות לאירועי חירום וקיצון לאומיים.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

Does ChatGPT recommend מגן דוד אדום (MDA - Magen David Adom)?

מגן דוד אדום (MDA - Magen David Adom) scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

What is מגן דוד אדום (MDA - Magen David Adom)?

מגן דוד אדום (MDA) הוא ארגון ההצלה הלאומי של ישראל, האחראי על שירותי רפואת חירום טרום-אשפוזית ועל בנק הדם הארצי. הוא פועל תחת קטגוריות של בריאות, ארגון ללא מטרות רווח וגוף ממשלתי, ומספק שירותים לכלל אזרחי ותושבי המדינה.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

How can מגן דוד אדום (MDA - Magen David Adom) improve its AI discoverability?

מגן דוד אדום (MDA - Magen David Adom) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

Who uses מגן דוד אדום (MDA - Magen David Adom)?

בשירותי מד"א משתמשים כלל אזרחי ותושבי מדינת ישראל הזקוקים לרפואת חירום, תרומות דם, או תמיכה בעת אירועי חירום וביטחון.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

What is מגן דוד אדום (MDA - Magen David Adom) known for?

מד"א ידוע כארגון ההצלה הלאומי היחיד בישראל שאחראי הן על שירותי רפואת חירום טרום-אשפוזית והן על ניהול בנק הדם הארצי, ועל נוכחותו הרציפה בכל אירועי החירום והביטחון במדינה.

Sources: מגן דוד אדום (MDA - Magen David Adom) official site

Recommendations

• Define your brand colors - No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
• Add custom brand typography - No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

מגן דוד אדום (MDA - Magen David Adom) scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

מגן דוד אדום (MDA - Magen David Adom) has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #911,129 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify מגן דוד אדום (MDA - Magen David Adom) from memory (September 2026) - a sign these signals are paying off.

Visibility - 22/100

• Wikipedia presence - 0/40
• Wikidata entity - 17/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 22/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 10/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 48/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 5/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 85/100
• Digital Presence - 76/100
• Visual Identity - 45/100
• Messaging Clarity - 100/100
• Trust Foundation - 67/100
• AI Discoverability - 70/100
• Brand Authority - 29/100

Peer brands

Ranked closest to מגן דוד אדום (MDA - Magen David Adom): Matador Japan (65/100), Magus (65/100), MedAdventures (65/100), MedCom Solutions (65/100).

A step up - brands to learn from: ZT Corporate (71/100), Zaina AI (71/100).

Category leader: Booksy (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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