Pigment is our Passion
Mented Cosmetics (mentedcosmetics.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 56th percentile of 7700 Fashion & Apparel brands.
Mented Cosmetics is a makeup brand that produces cruelty-free and vegan cosmetics designed to match and celebrate a full range of skin tones. Its mission is to ensure that all women, particularly those historically underserved by mainstream beauty brands, can find themselves represented in beauty. The company sells its products online, offering free shipping on orders over $40, and positions itself as an inclusive, ethically minded alternative to traditional makeup brands.
| Brand Name | Mented Cosmetics |
|---|---|
| Domain | mentedcosmetics.com |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Fenty Beauty (83/100), MAC Cosmetics (90/100), NARS Cosmetics (88/100), Juvia's Place (81/100), Black Opal Beauty (81/100), Uoma Beauty (74/100), e.l.f. Cosmetics (82/100) |
Moz Domain Authority 53/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,102,007 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Mented Cosmetics makes cruelty free & vegan makeup for all women. Find the perfect makeup for your skin tone & enjoy free shipping on orders $40+!" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mented Cosmetics?", Claude could identify the brand as of October 2026. Mented Cosmetics is a makeup brand co-founded by KJ Miller and Amanda E. Johnson that focuses on nude lip colors and other cosmetics specifically formulated to flatter a wide range of skin tones, especially deeper skin tones that were historically underserved by mainstream beauty Best known for Nude lipstick shades designed to complement women of color's skin tones.
When asked "Best brands similar to Mented Cosmetics?", Claude would recommend Mented Cosmetics as of October 2026. It's a well-known inclusive beauty brand often cited alongside other diversity-focused cosmetics lines, so it fits naturally in that conversation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mented Cosmetics's main competitors in Fashion & Apparel: Fenty Beauty (83/100), MAC Cosmetics (90/100), NARS Cosmetics (88/100), Juvia's Place (81/100), Black Opal Beauty (81/100).
Sources: Brand Analyzer scan
Mented Cosmetics is a makeup brand that creates cruelty-free and vegan cosmetics designed to match and celebrate a wide range of skin tones. It operates as an e-commerce beauty company, selling its products directly to consumers online.
Sources: Mented Cosmetics official site
Mented Cosmetics has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mented Cosmetics official site
Mented Cosmetics develops and sells cruelty-free, vegan makeup products formulated to suit a broad spectrum of skin tones. The company focuses on inclusivity in beauty, aiming to ensure that women of all skin tones, especially those historically overlooked by mainstream brands, can find products that represent them. Sales occur through its website, mentedcosmetics.com, which also offers free shipping on orders over $40.
Sources: Mented Cosmetics official site
Mented Cosmetics scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mented Cosmetics official site
Mented Cosmetics offers makeup products that are cruelty-free and vegan, formulated to match a wide range of skin tones. These products are sold through the company's e-commerce website, which also provides free shipping on orders over $40.
Sources: Mented Cosmetics official site
Mented Cosmetics is known for its focus on inclusivity, creating makeup specifically designed to match and celebrate a full range of skin tones, particularly those underserved by mainstream beauty brands. The brand is also recognized for using cruelty-free and vegan formulations.
Sources: Mented Cosmetics official site
Mented Cosmetics can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mented Cosmetics official site
Mented Cosmetics is used by women of all skin tones, particularly those who have historically been underserved by mainstream beauty brands and who seek inclusive, ethically made makeup products.
Sources: Mented Cosmetics official site
Mented Cosmetics has gained attention for its mission to make beauty more inclusive by creating makeup that matches and celebrates a full range of skin tones, particularly for women who have been historically underserved by mainstream beauty brands. Its commitment to cruelty-free and vegan products also appeals to ethically conscious consumers.
Sources: Mented Cosmetics official site
Mented Cosmetics scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mented Cosmetics has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,102,007 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Mented Cosmetics from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mented Cosmetics: Mehron Makeup (79/100), Marionnaud (79/100), Meow Meow Tweet (79/100), Meridian Grooming (79/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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