Frete grátis no mesmo dia
Mercado Livre (mercadolivre.com.br) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Finance brands, in the 95th percentile of 9043 E-commerce brands.
Mercado Livre is an Argentine e-commerce company founded in 1997, headquartered in Saavedra, Buenos Aires. Operating primarily in Brazil and other Latin American markets, it functions as the region's largest e-commerce and digital financial services platform. The company connects buyers and sellers, offering free same-day shipping, thousands of brands and products at competitive prices, and financial solutions such as cashback and interest-earning savings accounts ('Cofrinhos'). Its mission is to democratize commerce and digital payments across Latin America.
| Brand Name | Mercado Livre |
|---|---|
| Domain | mercadolivre.com.br |
| Industry | E-commerce, Finance |
| Founded | 1997 |
| Headquarters | Saavedra |
| Main Competitors | Amazon (92/100), Magazine Luiza (83/100), Americanas (90/100), Shopee, AliExpress (93/100), Casas Bahia (84/100), PicPay, Nubank (87/100), PagBank (PagSeguro) |
Moz Domain Authority 93/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #868 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Mercado Livre has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Compre produtos com Frete Grátis no mesmo dia no Mercado Livre Brasil. Encontre milhares de marcas e produtos a preços incríveis." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Breadcrumb/Website schema, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mercado Livre?", Claude could identify the brand as of September 2026. Mercado Livre is the largest e-commerce and online marketplace platform in Latin America, headquartered in Argentina but with major operations across Brazil, Mexico, and other countries in the region. It also offers Mercado Pago, a digital payments and fintech service, along with Best known for Being Latin America's dominant online marketplace, comparable to Amazon or eBay for the region.
When asked "Best brands similar to Mercado Livre?", Claude would recommend Mercado Livre as of September 2026. It's a top-of-mind, dominant name in Latin American e-commerce, so it would naturally come up when discussing major online marketplaces in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mercado Livre's main competitors in E-commerce: Amazon (92/100), Magazine Luiza (83/100), Americanas (90/100), AliExpress (93/100), Casas Bahia (84/100).
Sources: Brand Analyzer scan
Mercado Livre has moderate AI-search visibility, scoring 72/100 on Brand Analyzer's AI visibility composite (visibility 85, trust 64, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mercado Livre official site
Mercado Livre was founded in 1997. Mercado Livre operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mercado Livre is headquartered in Saavedra. Mercado Livre operates in the E-commerce category.
Sources: Wikidata
Mercado Livre offers an online marketplace for purchasing a wide variety of products from thousands of brands, along with free same-day shipping options. It also provides digital financial services, including payment processing, cashback rewards, and an interest-earning savings feature called 'Cofrinhos.'
Sources: Mercado Livre official site
Mercado Livre scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mercado Livre official site
Mercado Livre is an Argentine e-commerce company founded in 1997 and headquartered in Saavedra, Buenos Aires. It operates as a leading online marketplace and digital financial services platform in Latin America, particularly Brazil, connecting buyers and sellers while also offering payment and investment solutions.
Sources: Mercado Livre official site
Mercado Livre operates an online marketplace where consumers can buy and sell a wide range of products, often with free same-day shipping. It also provides digital financial services, including payment processing, cashback rewards, and interest-earning savings features called 'Cofrinhos,' integrating shopping and financial tools into one ecosystem.
Sources: Mercado Livre official site
Mercado Livre can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mercado Livre official site
Mercado Livre is known for being the largest e-commerce and digital financial services platform in Brazil and Latin America, offering free same-day shipping, a vast selection of products and brands, and integrated financial services such as cashback and savings accounts.
Sources: Mercado Livre official site
Mercado Livre is used by Brazilian consumers seeking convenient online shopping with fast delivery, as well as access to digital financial services such as payments and investment tools. Its target audience includes everyday shoppers looking for competitive prices and users interested in integrated financial products.
Sources: Mercado Livre official site
Mercado Livre is popular because it offers free same-day shipping, access to thousands of brands and products at competitive prices, and integrated financial services such as cashback and interest-earning savings accounts, all within a single platform tailored to Brazilian and Latin American consumers.
Sources: Mercado Livre official site
Mercado Livre scores 72/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mercado Livre has a moderate AI-visibility profile at 72/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (85/100) and its weakest is recommendation likelihood (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #868 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mercado Livre from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mercado Livre: Mercado Libre (89/100), MediaMarkt (89/100), Mint Mobile (89/100), Mirakl (89/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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