Tu mercado a domicilio, ya
Merqueo (merqueo.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 33rd percentile of 8957 E-commerce brands.
Merqueo is a Colombian e-commerce platform founded in 2015 and headquartered in Bogotá that enables urban consumers to order groceries and household essentials online for home delivery. It aggregates products from multiple retail partners, including Surtifruver, Locatel, LA 14, Colsubsidio, D1, and Gastronomy Market, offering same-day or next-day delivery with flexible payment options such as card or cash on delivery. The platform positions itself as a leading grocery delivery service in Bogotá, connecting shoppers with various supermarkets and stores through a single app.
| Brand Name | Merqueo |
|---|---|
| Domain | merqueo.com |
| Industry | E-commerce, Food & Beverage |
| Founded | 2015 |
| Headquarters | Bogotá |
| Main Competitors | Rappi (87/100), Cornershop (83/100), Justo, Domicilios.com (74/100), Jokr |
Moz Domain Authority 40/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Pide ahora todo lo que necesites y recíbelo en la puerta de tu casa. Pide a Merqueo Super, Surtifruver, Locatel, LA 14, Colsubsidio, Gastronomy Market, Tiendas" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Merqueo?", Claude could identify the brand as of September 2026. Merqueo is a Latin American online grocery delivery platform founded in Colombia in 2016, offering fast delivery of groceries and household products in cities across Colombia, Mexico, and Brazil. Best known for Fast online grocery delivery in Latin America.
When asked "Best brands similar to Merqueo?", Claude would recommend Merqueo as of September 2026. It's a notable player in the Latin American quick-commerce and online grocery space, so it's worth mentioning alongside similar regional grocery delivery apps.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Merqueo's main competitors in E-commerce: Rappi (87/100), Cornershop (83/100), Domicilios.com (74/100).
Sources: Brand Analyzer scan
Merqueo has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Merqueo official site
Merqueo was founded in 2015. Merqueo operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Merqueo is headquartered in Bogotá. Merqueo operates in the E-commerce category.
Sources: Wikidata
Merqueo offers an online grocery and household essentials delivery service, giving users access to products from partner retailers including Merqueo Super, Surtifruver, Locatel, LA 14, Colsubsidio, Gastronomy Market, and various other tiendas (stores). Customers can select items from these different vendors through one platform and receive them delivered to their homes, with delivery available immediately or the next day and payment options including card or cash on delivery.
Sources: Merqueo official site
Merqueo scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Merqueo official site
Merqueo is a Colombian e-commerce platform, founded in 2015 and based in Bogotá, that allows consumers to order groceries and household essentials online for delivery to their homes. It functions as an aggregator, connecting users with multiple supermarket and retail chains through a single app or website.
Sources: Merqueo official site
Merqueo facilitates online grocery shopping by letting users order products from partner supermarkets and stores such as Surtifruver, Locatel, LA 14, Colsubsidio, D1, and Gastronomy Market. It coordinates delivery of these orders to customers' homes, typically offering immediate or next-day delivery in Bogotá, with payment options including card and cash on delivery.
Sources: Merqueo official site
Merqueo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Merqueo official site
Merqueo is known for aggregating multiple supermarket and retail chains into one delivery platform, allowing Bogotá residents to shop from several stores without visiting them in person. It is recognized for its fast delivery times, ranging from immediate to next-day service.
Sources: Merqueo official site
Merqueo is used by urban consumers in Bogotá who want to purchase groceries and household products conveniently without visiting physical stores. Its target audience includes individuals and households seeking fast, flexible home delivery of everyday essentials.
Sources: Merqueo official site
Merqueo scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Merqueo has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Merqueo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Merqueo: Merge Records (73/100), Mercado de la Cebada (73/100), Metagenics (73/100), Bizom (73/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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