Empowering Education, Every Level
McGraw Hill (mhprofessional.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, in the 93rd percentile of 18950 Education brands.
McGraw Hill is an American educational content and technology company headquartered in New York City. Formerly known as McGraw Hill Financial, Inc., it is a publicly traded corporation that provides educational materials and digital learning platforms spanning PreK-12 through higher education. The company serves students, teachers, schools, and higher education institutions with trusted content and learning technology solutions.
| Brand Name | McGraw Hill |
|---|---|
| Domain | mhprofessional.com |
| Industry | Education |
| Headquarters | New York City |
| Main Competitors | Pearson (76/100), Houghton Mifflin Harcourt (86/100), Cengage (79/100), Wiley (83/100), Scholastic (95/100), Savvas Learning Company (89/100) |
Moz Domain Authority 61/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #233,911 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
McGraw Hill has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Learn about McGraw Hill" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is McGraw Hill?", Claude could identify the brand as of October 2026. McGraw Hill is a major educational publishing company that produces textbooks, digital learning platforms, and professional reference materials for K-12, higher education, and professional markets. mhprofessional.com is its professional publishing arm, offering books and resource Best known for Publishing widely used K-12 and college textbooks, including classic reference works in medicine and technical fields.
When asked "Best brands similar to McGraw Hill?", Claude would recommend McGraw Hill as of October 2026. It's one of the largest and most established names in educational and professional publishing, so it naturally comes up alongside Pearson and Cengage.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
McGraw Hill's main competitors in Education: Pearson (76/100), Houghton Mifflin Harcourt (86/100), Cengage (79/100), Wiley (83/100), Scholastic (95/100).
Sources: Brand Analyzer scan
McGraw Hill has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 47, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: McGraw Hill official site
McGraw Hill is headquartered in New York City. McGraw Hill operates in the Education category.
Sources: Wikidata
McGraw Hill scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: McGraw Hill official site
McGraw Hill is an American publicly traded corporation, formerly known as McGraw Hill Financial, Inc., that operates as an educational content and technology provider. Headquartered in New York City, it offers educational resources and digital learning platforms designed to support learners and educators across all stages of education, from PreK-12 through higher education.
Sources: McGraw Hill official site
McGraw Hill can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: McGraw Hill official site
McGraw Hill develops and distributes educational materials and digital learning platforms for use in PreK-12 schools and higher education institutions. It creates content and technology solutions intended to support both students and educators throughout various stages of the learning process.
Sources: McGraw Hill official site
McGraw Hill's offerings are used by students, teachers, schools, and higher education institutions seeking educational materials and digital learning tools to support teaching and learning at various educational levels.
Sources: McGraw Hill official site
McGraw Hill is known for providing a comprehensive range of educational materials and digital platforms spanning PreK-12 through higher education, backed by decades of trusted content and learning technology innovation used widely in schools and universities.
Sources: McGraw Hill official site
McGraw Hill scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
McGraw Hill has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is trust (47/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #233,911 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify McGraw Hill from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to McGraw Hill: The Metropolitan Museum of Art (85/100), Meritto (85/100), Micro:bit Educational Foundation (85/100), Milady (85/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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