Caring for our communities every day
Mid Yorkshire Teaching NHS Trust (midyorks.nhs.uk) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Government brands, Non-profit brands, in the 9th percentile of 18842 Healthcare brands.
Mid Yorkshire Teaching NHS Trust is a major NHS healthcare provider serving the Wakefield and North Kirklees areas of England. Employing around 10,000 staff across three hospital sites, it delivers hospital, home, and community-based care to more than half a million people annually. The trust's mission centers on providing high-quality, accessible healthcare to local residents, reflecting its role as a large-scale, community-rooted public health institution within the National Health Service.
| Brand Name | Mid Yorkshire Teaching NHS Trust |
|---|---|
| Domain | midyorks.nhs.uk |
| Industry | Healthcare, Government |
| Parent Company / Owner | National Health Service (NHS) |
| Main Competitors | Leeds Teaching Hospitals NHS Trust (69/100), Calderdale and Huddersfield NHS Foundation Trust (71/100), Bradford Teaching Hospitals NHS Foundation Trust (68/100), Harrogate and District NHS Foundation Trust (70/100), Sheffield Teaching Hospitals NHS Foundation Trust (72/100) |
Moz Domain Authority 48/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,096,259 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide high-quality care to people living across Wakefield and North Kirklees in their homes, communities, and hospitals." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, Facebook, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Mid Yorkshire Teaching NHS Trust?", Claude could identify the brand as of October 2026. Mid Yorkshire Teaching NHS Trust runs several hospitals in West Yorkshire, including Pinderfields Hospital in Wakefield, Dewsbury and District Hospital, and Pontefract Hospital, providing acute and community healthcare services. It gained teaching trust status reflecting its role Best known for Operating Pinderfields, Dewsbury and Pontefract hospitals as an NHS teaching trust in West Yorkshire.
When asked "Best brands similar to Mid Yorkshire Teaching NHS Trust?", Claude would not surface Mid Yorkshire Teaching NHS Trust as of October 2026. It's a regional public healthcare provider rather than a brand people typically compare against others, so it wouldn't come up in a 'best brands' style recommendation.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mid Yorkshire Teaching NHS Trust's main competitors in Healthcare: Leeds Teaching Hospitals NHS Trust (69/100), Calderdale and Huddersfield NHS Foundation Trust (71/100), Bradford Teaching Hospitals NHS Foundation Trust (68/100), Harrogate and District NHS Foundation Trust (70/100), Sheffield Teaching Hospitals NHS Foundation Trust (72/100).
Sources: Brand Analyzer scan
Mid Yorkshire Teaching NHS Trust has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Mid Yorkshire Teaching NHS Trust scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Mid Yorkshire Teaching NHS Trust is a UK National Health Service trust that provides hospital, community, and home-based healthcare services to residents of Wakefield and North Kirklees. It operates across three hospital sites and employs approximately 10,000 staff, serving more than half a million people each year as part of the publicly funded NHS system.
Mid Yorkshire Teaching NHS Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Mid Yorkshire Teaching NHS Trust provides hospital-based medical and surgical care, community health services, and home-based care to residents of Wakefield and North Kirklees. Its services span three hospital sites and extend into patients' homes and local communities, reflecting a comprehensive approach to healthcare delivery as a teaching trust within the NHS.
The trust serves residents and patients living in Wakefield and North Kirklees who require hospital, home, or community-based healthcare services. This includes individuals across the local population needing routine or specialist medical care, with the trust serving more than half a million people in the area each year.
Mid Yorkshire Teaching NHS Trust is known for being a large-scale NHS provider serving the Wakefield and North Kirklees communities, operating three hospital sites and employing around 10,000 staff. It is recognized for its community-rooted approach to healthcare, delivering care across hospital, home, and community settings to a population exceeding half a million people each year.
Mid Yorkshire Teaching NHS Trust scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mid Yorkshire Teaching NHS Trust has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,096,259 (Tranco), a Moz Domain Authority of 48/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Mid Yorkshire Teaching NHS Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mid Yorkshire Teaching NHS Trust: Methaq Takaful Insurance (63/100), Men's Health Forum (63/100), Miele Professional (63/100), Mosaic Wellness (63/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.