Exploring resources for a brighter future
MIND ID (mind.id) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Government brands, in the 70th percentile of 9000 Energy & Utilities brands.
MIND ID (Mining Industry Indonesia) is a state-owned holding company that consolidates Indonesia's major mining enterprises, including PT ANTAM, PT Bukit Asam, PT Freeport Indonesia, PT INALUM, and PT Timah. It manages and develops the country's mineral resources in an integrated manner, aiming to support national prosperity and sustainable global progress. As a government institution, MIND ID serves stakeholders such as policymakers, investors, and industry partners, focusing on digitalization and sustainable resource management within Indonesia's mining sector.
| Brand Name | MIND ID |
|---|---|
| Domain | mind.id |
| Industry | Energy & Utilities, Manufacturing |
| Parent Company / Owner | Daya Anagata Nusantara Investment Management Agency |
| Main Competitors | Vale S.A. (89/100), BHP (81/100), Rio Tinto (87/100), Glencore (85/100), China Minmetals Corporation (62/100), Codelco (77/100) |
Moz Domain Authority 31/100 vs category average 38 / leader 92 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,706,475 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
MIND ID has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mining Industry Indonesia (MIND ID) adalah BUMN Holding Industri Pertambangan Indonesia yang beranggotakan PT ANTAM (Persero) Tbk, PT Bukit Asam (Persero) Tbk, PT Freeport Indonesi…" (Meta description: 32 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MIND ID?", Claude could identify the brand as of October 2026. MIND ID (Mining Industry Indonesia) is the Indonesian state-owned mining holding company that oversees major state miners including Inalum, Antam, Bukit Asam, and PT Freeport Indonesia, covering commodities like nickel, coal, aluminum, and copper/gold. Best known for Being Indonesia's state mining holding company that consolidates control over strategic minerals and coal assets, including its majority stake in Freeport Indon.
When asked "Best brands similar to MIND ID?", Claude would recommend MIND ID as of October 2026. It's a major, well-known state enterprise central to Indonesia's mining and energy resource sector, so it would come up in discussions of state-owned resource companies in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MIND ID's main competitors in Energy & Utilities: Vale S.A. (89/100), BHP (81/100), Rio Tinto (87/100), Glencore (85/100), China Minmetals Corporation (62/100).
Sources: Brand Analyzer scan
MIND ID is Indonesia's state-owned mining industry holding company (BUMN Holding Industri Pertambangan), bringing together major national mining enterprises including PT ANTAM (Persero) Tbk, PT Bukit Asam (Persero) Tbk, PT Freeport Indonesia, PT INALUM, and PT Timah (Persero) Tbk under a single corporate structure.
Sources: MIND ID official site
MIND ID has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 33, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MIND ID official site
MIND ID does not sell consumer products directly but oversees mining and mineral resource operations through its member companies: PT ANTAM (nickel, gold, and other metals), PT Bukit Asam (coal), PT Freeport Indonesia (copper and gold), PT INALUM (aluminum), and PT Timah (tin). Collectively, these entities extract, process, and manage Indonesia's mineral and mining resources.
Sources: MIND ID official site
MIND ID manages and develops Indonesia's national mineral resources in an integrated manner. It oversees and coordinates the operations of its member companies-ANTAM, Bukit Asam, Freeport Indonesia, INALUM, and Timah-to optimize the nation's mining sector, with a focus on digitalization and sustainable resource management that supports national prosperity and contributes to global progress.
Sources: MIND ID official site
MIND ID scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MIND ID official site
MIND ID can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MIND ID official site
MIND ID is known for being Indonesia's leading state-owned mining holding company, consolidating the country's major mineral resource enterprises-including Freeport Indonesia, ANTAM, Bukit Asam, INALUM, and Timah-under one umbrella to strategically manage national mining assets.
Sources: MIND ID official site
MIND ID is owned by or part of Daya Anagata Nusantara Investment Management Agency. MIND ID operates in the Energy & Utilities category.
Sources: Wikidata
MIND ID's stakeholders include Indonesian government bodies, investors, and industry partners involved in the mining sector, as well as the general Indonesian public interested in sustainable national mineral resource management. It primarily serves as a coordinating and governance entity rather than a direct-to-consumer service provider.
Sources: MIND ID official site
MIND ID scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MIND ID has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,706,475 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 31/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MIND ID from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MIND ID: Microporous (79/100), Luna Innovations (79/100), Minespider (79/100), Mining Indaba (79/100).
A step up - brands to learn from: ZeroNorth (81/100), ZERO (81/100).
Category leader: Electrek (96/100).
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