Building stronger, healthier brains for life
MindUP (mindup.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Education brands, Healthcare brands, Non-profit brands, in the 84th percentile of 12765 Education brands.
MindUP is a preventative mental health and social-emotional learning program operated by The Goldie Hawn Foundation. For over 20 years, it has provided students, educators, and families with neuroscience-based tools designed to build emotional literacy and resilience. The program aims to help participants face challenges with optimism, strength, and compassion, and is positioned as an evidence-based resource for schools seeking to support student and staff mental fitness.
| Brand Name | MindUP |
|---|---|
| Domain | mindup.org |
| Industry | Education, Healthcare |
| Parent Company / Owner | The Goldie Hawn Foundation |
| Main Competitors | Second Step (Committee for Children) (84/100), RULER Approach (Yale Center for Emotional Intelligence) (71/100), CharacterStrong (71/100), Sanford Harmony (77/100), Move This World (77/100), Calm Classroom (77/100) |
Moz Domain Authority 56/100 vs category average 49 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,345,058 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "For 20+ years the preventative mental health program from MindUP | The Goldie Hawn Foundation has equipped students, educators and families with mental fitness tools that build gre…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Wix, React.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MindUP?", Claude could identify the brand as of October 2026. MindUP is a research-based social-emotional learning program for schools, originally developed with support from the Hawn Foundation (founded by Goldie Hawn), that teaches mindfulness and brain-science-based strategies to help children self-regulate, focus, and manage stress. Best known for Its mindfulness-based SEL curriculum for K-8 classrooms rooted in neuroscience.
When asked "Best brands similar to MindUP?", Claude would recommend MindUP as of October 2026. It's a well-established and widely adopted SEL/mindfulness program in schools, so it's a natural fit when discussing leading education brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MindUP's main competitors in Education: Second Step (Committee for Children) (84/100), RULER Approach (Yale Center for Emotional Intelligence) (71/100), CharacterStrong (71/100), Sanford Harmony (77/100), Move This World (77/100).
Sources: Brand Analyzer scan
MindUP is a preventative mental health and social-emotional learning (SEL) program created by The Goldie Hawn Foundation. It has operated for more than 20 years, providing tools grounded in neuroscience to help students, educators, and families build emotional literacy and resilience.
Sources: MindUP official site
MindUP has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 56, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MindUP official site
MindUP offers a preventative mental health and social-emotional learning program that provides mental fitness tools for students, educators, and families. The program is designed to build emotional literacy and resilience, grounded in neuroscience, and intended for use in school and family settings.
Sources: MindUP official site
MindUP equips students, educators, and families with mental fitness tools designed to build emotional literacy and resilience. It provides programming grounded in neuroscience intended to help schools and families address mental health proactively, enabling people to respond to challenges with optimism, strength, and compassion.
Sources: MindUP official site
MindUP scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MindUP official site
MindUP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MindUP official site
MindUP is used by schools, educators, students, and families who are seeking tools to support mental health, emotional literacy, and resilience. The program targets educational communities looking for preventative, evidence-based social-emotional learning resources.
Sources: MindUP official site
MindUP is known for being a long-running, evidence-based preventative mental health and social-emotional learning program affiliated with The Goldie Hawn Foundation. It has been in operation for over 20 years and is recognized for its neuroscience-based approach to building emotional literacy and resilience in school settings.
Sources: MindUP official site
MindUP scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MindUP has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,345,058 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify MindUP from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MindUP: USS Midway Museum (83/100), Micromeritics (83/100), Colorado School of Mines (83/100), Mobicip (83/100).
A step up - brands to learn from: Washington State University (91/100), Workaway (91/100).
Category leader: Canva (97/100).
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