Performance Clothes for Work
Ministry of Supply (ministryofsupply.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Technology brands, in the 57th percentile of 3015 Fashion & Apparel brands.
Ministry of Supply is an American fashion brand founded in 2012 and headquartered in Boston. Originating in Cambridge and developed with MIT lab technology, the company designs professional clothing using technical fabrics intended to perform like activewear while maintaining a polished, work-appropriate appearance. Its products are machine washable and aimed at helping busy professionals manage the demands of work, travel, and daily commutes. The brand positions itself at the intersection of apparel and technology, emphasizing engineering-driven design.
| Brand Name | Ministry of Supply |
|---|---|
| Domain | ministryofsupply.com |
| Industry | Fashion & Apparel, Technology |
| Founded | 2012 |
| Headquarters | Boston |
| Main Competitors | Bonobos (80/100), Untuckit (87/100), Brooks Brothers (86/100), Everlane (92/100), Rhone (82/100), Lululemon (82/100), Theory (73/100), J.Crew (80/100) |
Moz Domain Authority 57/100 vs category average 48 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Born in Cambridge raised in the labs of MIT. We use technical fabrics to create high-performing clothing for the toughest work, travel and commutes." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Ministry of Supply?", Claude could identify the brand as of September 2026. Ministry of Supply is a Boston-based apparel company founded by MIT engineers that applies material science, like moisture-wicking, temperature-regulating fabrics originally developed for astronauts, to professional and business casual clothing such as dress shirts, suits, and bl Best known for performance-fabric dress shirts and suits, including the Apollo dress shirt made with phase-change material used in NASA spacesuits.
When asked "Best brands similar to Ministry of Supply?", Claude would recommend Ministry of Supply as of September 2026. It's a well-known pioneer in blending athletic performance fabrics with office wear, so it's a natural recommendation for anyone seeking comfortable, technical professional clothing.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ministry of Supply's main competitors in Fashion & Apparel: Bonobos (80/100), Untuckit (87/100), Brooks Brothers (86/100), Everlane (92/100), Rhone (82/100).
Sources: Brand Analyzer scan
Ministry of Supply has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 62, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ministry of Supply official site
Ministry of Supply was founded in 2012. Ministry of Supply operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Ministry of Supply is headquartered in Boston. Ministry of Supply operates in the Fashion & Apparel category.
Sources: Wikidata
Ministry of Supply scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ministry of Supply official site
Ministry of Supply is an American fashion brand founded in 2012 and headquartered in Boston. It originated in Cambridge and was developed using MIT lab technology, focusing on engineering high-performing, machine washable clothing for professional settings.
Sources: Ministry of Supply official site
Ministry of Supply designs and sells professional clothing made from technical fabrics that perform like activewear while maintaining a polished appearance suitable for office and travel settings. The company applies engineering principles derived from MIT lab research to create garments intended to be durable, comfortable, and easy to care for, including machine washable options.
Sources: Ministry of Supply official site
Ministry of Supply can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ministry of Supply official site
Ministry of Supply offers professional clothing made with technical fabrics, including items designed for work, travel, and commuting. Its product line emphasizes machine washable garments that combine the performance characteristics of activewear with a polished, professional appearance suitable for office environments.
Sources: Ministry of Supply official site
Ministry of Supply is known for combining MIT-developed fabric technology with professional apparel, creating clothing that offers activewear-like performance-such as breathability, stretch, and easy care-while maintaining a formal, work-appropriate look. This science-driven approach to menswear and womenswear distinguishes it from traditional apparel brands.
Sources: Ministry of Supply official site
Ministry of Supply's clothing is used by busy professionals and commuters who need stylish, low-maintenance, high-performance apparel for work and travel. The brand targets individuals seeking durable and comfortable clothing that can withstand demanding schedules while maintaining a professional appearance.
Sources: Ministry of Supply official site
Ministry of Supply scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ministry of Supply has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 57/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Ministry of Supply from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ministry of Supply: MINISO (80/100), Mercaux (80/100), MODIVO (80/100), Mountain Equipment (80/100).
A step up - brands to learn from: Zivame (81/100), Bash (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.