Wijn, bier, whisky en meer
Mitra (mitra.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 51st percentile of 12792 E-commerce brands.
Mitra is a Dutch drinks specialist offering a wide assortment of wines, beers, whisky, and spirits through a nationwide network of 101 physical stores combined with an online webshop. The company provides personal advice alongside easy ordering options, including free pickup or delivery. Mitra targets adult consumers in the Netherlands seeking quality beverages for home use, gifts, or special occasions, positioning itself as an accessible drinks specialist blending local expertise with online convenience.
| Brand Name | Mitra |
|---|---|
| Domain | mitra.nl |
| Industry | E-commerce, Food & Beverage |
| Main Competitors | Gall & Gall, Dirck III, Wijnvoordeel, Drankgigant, Hubert Slijterij |
Moz Domain Authority 39/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #401,004 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Mitra appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Drankenspeciaalzaken met een enorm assortiment aan dranken. Bestel direct online of bezoek een van onze slijterijen." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mitra?", Claude could not identify the brand as of September 2026. I don't genuinely recognize a company called Mitra operating at mitra.nl in the e-commerce space, possibly because it's a smaller or regional Dutch business without much presence in my training data.
When asked "Best brands similar to Mitra?", Claude would not surface Mitra as of September 2026. I can't recommend a company I don't have verified knowledge of, so I wouldn't want to risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mitra offers a broad assortment of alcoholic beverages, including wines, beers, whisky, and other distilled spirits. These can be purchased online through its webshop or in person at one of its 101 physical stores, with options for free pickup or delivery.
Sources: Mitra official site
Mitra is a Dutch drinks specialist retailer (drankenspeciaalzaak) that sells wines, beers, whisky, and other spirits through both physical stores and an online webshop.
Sources: Mitra official site
Mitra has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 19, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mitra official site
Mitra sells a wide range of alcoholic beverages, including wine, beer, whisky, and spirits, both online and through a network of 101 physical stores in the Netherlands. Customers can order online for delivery or free pickup at a nearby store, and receive personal advice from staff in-store.
Sources: Mitra official site
Mitra scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mitra official site
Mitra is known for its extensive assortment of wines, beers, whisky, and spirits, combined with a nationwide network of 101 physical drink specialty stores in the Netherlands and an accompanying online shop.
Sources: Mitra official site
Mitra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mitra official site
Mitra is used by adult consumers in the Netherlands looking for quality wine, beer, whisky, and other drinks for personal consumption at home, as gifts, or for special occasions.
Sources: Mitra official site
Mitra's appeal comes from combining a large assortment of quality drinks with personal, expert advice available in 101 physical stores, alongside the convenience of a user-friendly webshop offering free pickup or fast delivery.
Sources: Mitra official site
Mitra scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mitra has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #401,004 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check (September 2026), Claude could not identify Mitra from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mitra: Mineral Fusion (78/100), Migros (78/100), ModelCarWorld (78/100), Moduleo (78/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.