Indonesia's No. 1 Auto Portal
Mobil123.com (mobil123.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, E-commerce brands, in the 69th percentile of 1766 Automotive brands.
Mobil123.com is an online automotive marketplace based in Indonesia that connects buyers and sellers of new and used cars. The platform lists more than 61,655 vehicles and provides pricing information, car reviews, and automotive news. It positions itself as Indonesia's leading automotive portal, serving individuals and businesses seeking to buy or sell vehicles or research automotive information.
| Brand Name | Mobil123.com |
|---|---|
| Domain | mobil123.com |
| Industry | Automotive, E-commerce |
| Main Competitors | OLX Indonesia (77/100), Carmudi Indonesia (57/100), Cintamobil.com (72/100), Carsome Indonesia, OTO.com (86/100), Mobil88 |
Moz Domain Authority 44/100 vs category average 39 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #27,927 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Cari lebih dari 61655 mobil baru & bekas dijual! Dijual mobil baru, harga mobil, review mobil, berita otomotif & lainnya di Mobil123.com - Indonesia No.1 Portal Otomotif." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mobil123.com?", Claude could identify the brand as of September 2026. Mobil123.com is an Indonesian online automotive marketplace that lets users browse, buy, and sell new and used cars, connecting buyers with dealers and private sellers across Indonesia. Best known for Being one of Indonesia's major online car classifieds and marketplace platforms.
When asked "Best brands similar to Mobil123.com?", Claude would recommend Mobil123.com as of September 2026. It's a recognizable name in Indonesia's online car marketplace space, often mentioned alongside sites like OLX Otomotif and Carmudi.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mobil123.com's main competitors in Automotive: OLX Indonesia (77/100), Carmudi Indonesia (57/100), Cintamobil.com (72/100), OTO.com (86/100).
Sources: Brand Analyzer scan
Mobil123.com offers listings for new and used cars for sale, car pricing information, vehicle reviews, and automotive news. The platform functions as a marketplace connecting car buyers and sellers throughout Indonesia.
Sources: Mobil123.com official site
Mobil123.com is an online automotive portal in Indonesia that serves as a marketplace for buying and selling new and used cars. It also provides related content such as pricing guides, car reviews, and automotive news, positioning itself as Indonesia's No. 1 automotive portal.
Sources: Mobil123.com official site
Mobil123.com has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mobil123.com official site
Mobil123.com connects car buyers and sellers by listing new and used vehicles for sale across Indonesia. The platform allows users to search through a large inventory-reportedly over 61,655 cars-and provides supporting information including pricing details, car reviews, and automotive news to help users make informed decisions.
Sources: Mobil123.com official site
Mobil123.com scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mobil123.com official site
Mobil123.com is known for being one of Indonesia's leading online platforms for new and used car listings, offering a large inventory of vehicles alongside pricing information, reviews, and automotive news, all under the positioning of Indonesia's No.1 automotive portal.
Sources: Mobil123.com official site
Mobil123.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mobil123.com official site
Mobil123.com is used by car buyers and sellers in Indonesia who are looking to purchase or sell new or used vehicles, as well as individuals seeking pricing information and automotive news.
Sources: Mobil123.com official site
Mobil123.com is positioned as popular due to its scale, offering access to a large number of new and used car listings-over 61,655-combined with pricing information, reviews, and automotive news in one platform. This comprehensive, one-stop approach for car buyers and sellers in Indonesia likely contributes to its status as a leading automotive portal in the country.
Sources: Mobil123.com official site
Mobil123.com scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mobil123.com has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #27,927 (Tranco), a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Mobil123.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mobil123.com: Mercury Marine (80/100), Mercury Insurance (80/100), MTS Systems (80/100), Mustang Seats (80/100).
A step up - brands to learn from: Westport Fuel Systems (81/100), WardsAuto (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.