Germany's largest vehicle marketplace
mobile.de (mobile.de) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among Automotive brands, E-commerce brands. Among 598 Automotive brands analyzed, mobile.de ranks in the 97th percentile (category average 68, leader 95). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 100/100, Visual Identity 79/100, Messaging Clarity 100/100, Trust Foundation 83/100, AI Discoverability 25/100, Brand Authority 87/100.
mobile.de is Germany's largest online vehicle marketplace. It connects millions of buyers and sellers of new and used vehicles across Europe. The platform offers the largest selection of cars, motorcycles, and commercial vehicles with advanced search and dealer tools. It positions itself as the definitive online destination for buying and selling vehicles in Germany and Europe. Its target audience includes private buyers and sellers, car dealerships, and commercial vehicle traders across Europe. It operates in the automotive and e-commerce categories and is owned by Adevinta.
| Brand Name | mobile.de |
|---|---|
| Domain | mobile.de |
| Industry | Automotive, E-commerce |
| Founded | 1996 |
| Headquarters | Berlin |
| Parent Company / Owner | Adevinta |
| CEO | Malte Krüger |
| Main Competitors | AutoScout24 (69/100), eBay Motors (95/100), Cars.com (88/100), AutoTrader |
Moz Domain Authority 77/100 vs category average 30 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,860 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
mobile.de has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "mobile.de connects millions of buyers and sellers of new and used vehicles across Europe." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
mobile.de scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
mobile.de has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,860 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
mobile.de offers an online marketplace platform for new and used cars, motorcycles, and commercial vehicles, including advanced search and dealer tools.
Sources: mobile.de official site
mobile.de is Germany's largest online vehicle marketplace. It connects millions of buyers and sellers of new and used vehicles across Europe and positions itself as the definitive online destination for buying and selling vehicles in Germany and Europe.
Sources: mobile.de official site
mobile.de connects millions of buyers and sellers of new and used vehicles across Europe. It offers the largest selection of cars, motorcycles, and commercial vehicles with advanced search and dealer tools.
Sources: mobile.de official site
mobile.de's main competitors include AutoScout24, eBay Motors (95/100), Cars.com (88/100), AutoTrader. These companies compete in the Automotive space for similar customers, offering comparable products or services.
Sources: mobile.de official site
mobile.de and eBay Motors are competitors in Automotive. Brand Analyzer scores mobile.de at 85/100 and eBay Motors at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: mobile.de official site
mobile.de is known for being Germany's largest online vehicle marketplace and Europe's leading online vehicle marketplace, offering the largest selection of cars, motorcycles, and commercial vehicles.
Sources: mobile.de official site
mobile.de is popular as Europe's leading online vehicle marketplace. It connects millions of buyers and sellers and offers the largest selection of cars, motorcycles, and commercial vehicles with advanced search and dealer tools.
Sources: mobile.de official site
Popular alternatives to mobile.de include AutoScout24, eBay Motors (95/100), Cars.com (88/100), AutoTrader. Each is an established option in the Automotive space; the best fit depends on your specific needs, budget, and required features.
Sources: mobile.de official site
mobile.de is used by private buyers and sellers, car dealerships, and commercial vehicle traders across Europe.
Sources: mobile.de official site
mobile.de has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 30, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: mobile.de official site
mobile.de was founded in 1996. mobile.de operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
mobile.de is headquartered in Berlin. mobile.de operates in the Automotive category.
Sources: Wikidata
mobile.de scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: mobile.de official site
mobile.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: mobile.de official site
mobile.de is owned by or part of Adevinta. mobile.de operates in the Automotive category.
Sources: Wikidata
Ranked closest to mobile.de: Maserati (85/100), Drom (85/100), Bosch (84/100), Cadillac (84/100).
A step up - brands to learn from: Kia America (91/100), Porsche (92/100).
Category leader: BlackBerry (95/100).