Líder en refacciones automotrices
Refaccionaria Moderna (moderna.com) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Automotive brands, E-commerce brands, in the 22nd percentile of 6859 Automotive brands.
Refaccionaria Moderna is a Mexican company specializing in automotive replacement parts, operating primarily in northern Mexico. With more than 60 years in the market, it positions itself as a leading and experienced provider of auto parts, serving mechanical workshops, automotive distributors, and end consumers. The company emphasizes quality, reliability, and long-standing trust within its regional market, operating in the automotive and e-commerce categories.
| Brand Name | Refaccionaria Moderna |
|---|---|
| Domain | moderna.com |
| Industry | Automotive, E-commerce |
| Founded | 2010 |
| Headquarters | Cambridge |
| Parent Company / Owner | Noubar Afeyan |
| CEO | Stéphane Bancel |
| Main Competitors | AutoZone (82/100), NAPA Auto Parts (86/100), O'Reilly Auto Parts (73/100), RockAuto (78/100), Grupo Merza |
Moz Domain Authority 23/100 vs category average 39 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Refaccionaria Moderna has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Con nuestros más de 60 años en el mercado nos hace orgullosamente líder en el ramo de refacciones automotrices del norte de la republica mexicana." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Refaccionaria Moderna?", Claude could not identify the brand as of September 2026. I don't recognize this specific company; "Refaccionaria Moderna" is a generic-sounding name (Spanish for "Modern Auto Parts Store") used by many small, local auto parts shops across Latin America, and the domain moderna.com doesn't correspond to a distinct brand I have informatio
When asked "Best brands similar to Refaccionaria Moderna?", Claude would not surface Refaccionaria Moderna as of September 2026. I can't recommend a business I can't verify or distinguish from similarly named local auto parts stores.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Refaccionaria Moderna's main competitors in Automotive: AutoZone (82/100), NAPA Auto Parts (86/100), O'Reilly Auto Parts (73/100), RockAuto (78/100).
Sources: Brand Analyzer scan
Refaccionaria Moderna has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 12, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Refaccionaria Moderna official site
Refaccionaria Moderna was founded in 2010. Refaccionaria Moderna operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Refaccionaria Moderna is headquartered in Cambridge. Refaccionaria Moderna operates in the Automotive category.
Sources: Wikidata
Refaccionaria Moderna scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Refaccionaria Moderna official site
Refaccionaria Moderna can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Refaccionaria Moderna official site
Refaccionaria Moderna is owned by or part of Noubar Afeyan. Refaccionaria Moderna operates in the Automotive category.
Sources: Wikidata
Refaccionaria Moderna is a Mexican automotive parts retailer that has operated for more than 60 years, primarily serving the northern region of Mexico. It supplies replacement parts for vehicles to businesses and individual customers.
Sources: Refaccionaria Moderna official site
Refaccionaria Moderna sells automotive replacement parts (refacciones automotrices) to mechanical workshops, automotive distributors, and end consumers in northern Mexico. It operates as a retailer and e-commerce provider within the automotive parts sector.
Sources: Refaccionaria Moderna official site
Refaccionaria Moderna scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Refaccionaria Moderna has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (12/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 23/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (September 2026), Claude could not identify Refaccionaria Moderna from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Refaccionaria Moderna: McMillan Shakespeare (69/100), Mitsubishi Motors Việt Nam (69/100), Moose Offroad (69/100), MotoAmerica (69/100).
A step up - brands to learn from: Zypp Electric (71/100), ZT Corporate (71/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.