Modiphius Brand Score: 88/100 - Strong Brand tier

Publisher of worlds worth exploring

Modiphius (modiphius.net) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, in the 92nd percentile of 14789 Media & Entertainment brands.

AI Snapshot

Modiphius is a British game company founded in 2012 that creates and publishes tabletop roleplaying games, miniatures, and board games. It offers a wide catalog of licensed and original titles based on franchises such as Fallout, Star Trek Adventures, Elder Scrolls, Alien, Conan, and Agatha Christie, alongside original settings like Forbidden Lands, Tales from the Loop, and Symbaroum. The company serves as both publisher and retailer, selling games, novels, dice, and accessories to tabletop gaming enthusiasts.

Key facts about Modiphius
Brand NameModiphius
Domainmodiphius.net
IndustryMedia & Entertainment, E-commerce
Founded2012
Main CompetitorsFantasy Flight Games (79/100), Games Workshop (81/100), Wizards of the Coast (85/100), Chaosium (86/100), Cubicle 7 (76/100), Free League Publishing (83/100), Mantic Games (84/100), Paizo (92/100), Steamforged Games (83/100)

Evidence

Moz Domain Authority 55/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #191,522 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

Modiphius has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Massive selection of roleplaying games, wargames, board games, card games, co-op games, miniatures, novels, dice and accessories for Fallout, Star Trek Adventures, Elder Scrolls, A…" (Meta description: 42 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare, Shopify, Ghost.

Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Modiphius?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Modiphius?", Claude could identify the brand as of September 2026. Modiphius Entertainment is a UK-based tabletop gaming publisher known for producing licensed roleplaying games, board games, and miniatures based on popular franchises like Star Trek, Fallout, Dune, and Conan. Best known for Publishing licensed tabletop RPGs such as Star Trek Adventures and Fallout: The Roleplaying Game.

When asked "Best brands similar to Modiphius?", Claude would recommend Modiphius as of September 2026. If someone asked about notable tabletop RPG or licensed gaming publishers, Modiphius would be a relevant name to mention given their popular franchise adaptations.

People Also Ask About Modiphius

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Modiphius's main competitors?

Modiphius's main competitors in Media & Entertainment: Fantasy Flight Games (79/100), Games Workshop (81/100), Wizards of the Coast (85/100), Chaosium (86/100), Cubicle 7 (76/100).

Sources: Brand Analyzer scan

What products or services does Modiphius offer?

Modiphius offers roleplaying games, wargames, board games, card games, co-op games, miniatures, novels, dice, and accessories, covering licensed franchises such as Fallout, Star Trek Adventures, Elder Scrolls, Alien, Conan, Achtung! Cthulhu, and Agatha Christie, as well as original titles like Forbidden Lands, Tales from the Loop, and Symbaroum.

Sources: Modiphius official site

What is Modiphius?

Modiphius is a British game company, founded in 2012, that publishes and sells tabletop roleplaying games, miniatures, board games, and related accessories.

Sources: Modiphius official site

When was Modiphius founded?

Modiphius was founded in 2012. Modiphius operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does Modiphius do?

Modiphius creates and publishes tabletop roleplaying games, miniatures, and board games, and operates as a retailer offering a large catalog of licensed and original games, novels, dice, and accessories.

Sources: Modiphius official site

What is Modiphius known for?

Modiphius is known for producing licensed tabletop RPGs and miniatures based on popular franchises such as Fallout, Star Trek Adventures, Elder Scrolls, Alien, and Conan, as well as original game lines like Forbidden Lands, Tales from the Loop, and Symbaroum.

Sources: Modiphius official site

Does ChatGPT recommend Modiphius?

Modiphius scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Modiphius official site

How can Modiphius improve its AI discoverability?

Modiphius can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Modiphius official site

Who uses Modiphius?

Modiphius products are used by tabletop gaming enthusiasts, roleplaying game players, and miniature collectors, particularly fans of franchises like Fallout, Star Trek, and Elder Scrolls who enjoy immersive storytelling and collectible games.

Sources: Modiphius official site

AI visibility

Modiphius scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Modiphius has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #191,522 (Tranco). In a live check, Claude could already identify Modiphius from memory (September 2026) - a sign these signals are paying off.

Visibility - 68/100

Trust - 56/100

Recommendation likelihood - 76/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Modiphius: Modiphius (88/100), Mix (88/100), Monocle (88/100), Movavi (88/100).

A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).

Category leader: Complex (97/100).

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