The Number 1 Choice Below-the-Hook
Modulift (modulift.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Energy & Utilities brands, Other brands, in the 74th percentile of 7547 Manufacturing brands.
Modulift is a UK-based supplier of below-the-hook lifting equipment, including spreader beams, lifting beams, lifting frames, and trunnions. Known for its modular MOD® Spreader Beam system, the company has over 20 years of industry experience and distributes its products globally to more than 30 countries. Modulift serves engineering, construction, energy, and heavy industry sectors that require reliable equipment for complex and heavy lift operations.
| Brand Name | Modulift |
|---|---|
| Domain | modulift.com |
| Industry | Manufacturing, Energy & Utilities |
| Headquarters | United Kingdom |
| Main Competitors | The Caldwell Group, Lift-It Manufacturing, Riley Beams, Crosby Group (82/100), William Hackett Chains, J.D. Neuhaus |
Moz Domain Authority 29/100 vs category average 37 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Modulift are the UK worldwide supplier of spreader beams, lifting beams, lifting frames, trunnions & other below the hook lift beam equipment" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Modulift?", Claude could identify the brand as of September 2026. Modulift is a UK-based manufacturer of modular spreader beams and lifting equipment, designing custom lifting solutions used in heavy lifting, construction, and offshore industries. Best known for Modular spreader beams for heavy lifting applications.
When asked "Best brands similar to Modulift?", Claude would recommend Modulift as of September 2026. They are a well-regarded specialist in modular lifting equipment, particularly spreader beams, so I'd mention them if someone asked about heavy lifting equipment manufacturers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Modulift offers spreader beams, lifting beams, lifting frames, and trunnions, along with other below-the-hook lifting equipment. Its signature product is the modular MOD® Spreader Beam system, which can be configured into spreader frames for different heavy lifting applications.
Sources: Modulift official site
Modulift has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 51, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Modulift official site
Modulift scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Modulift official site
Modulift is a UK-based company that manufactures and supplies below-the-hook lifting equipment, including spreader beams, lifting beams, lifting frames, and trunnions, for use in complex and heavy lifting operations worldwide.
Sources: Modulift official site
Modulift designs, manufactures, and supplies modular spreader beams, lifting beams, lifting frames, trunnions, and other below-the-hook lifting equipment. It provides end-to-end service for rigging solutions used in complex and super heavy lifts across engineering, construction, and energy industries.
Sources: Modulift official site
Modulift can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Modulift official site
Modulift is known for its iconic modular MOD® Spreader Beam system, which can be reconfigured into spreader frames for different lifting requirements. The company has over 20 years of experience in the lifting equipment industry and distributes its products to more than 30 countries worldwide.
Sources: Modulift official site
Modulift's equipment is used by professionals in engineering, construction, energy, and heavy industry sectors worldwide who require reliable lifting beams, spreader beams, and rigging equipment for complex and heavy lift operations.
Sources: Modulift official site
Modulift scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Modulift has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (51/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 29/100. In a live check, Claude could already identify Modulift from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Modulift: Modern Machine Shop (81/100), Milliken (81/100), Moen (81/100), Mojix (81/100).
A step up - brands to learn from: Zoetis (91/100), Yamaha Corporation (91/100).
Category leader: DHL (97/100).
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