Der Shop für Kreative & Macher
MODULOR (modulor.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 32nd percentile of 21854 E-commerce brands.
MODULOR (modulor.de) is a German retailer specializing in materials for creative and professional use, including pens and markers, model-making supplies, paper, craft and artist supplies, picture frames, and office furniture such as desks and tabletops. The company targets architects, designers, artists, hobbyists and businesses seeking high-quality, functional products for work and design projects. It emphasizes fast shipping and practical advice, positioning itself as a central source for architecture, creative and office materials that combine quality, functionality, and design.
| Brand Name | MODULOR |
|---|---|
| Domain | modulor.de |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Boesner (83/100), Gerstaecker (70/100), Schleiper (68/100), Büroshop24 (65/100), Staples (91/100) |
Moz Domain Authority 55/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #200,531 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
MODULOR appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Stifte & Marker, Modellbau, Papier, Bastel- & Künstlerbedarf, Bilderrahmen, Bürotische & Tischplatten. ✓ Schneller Versand" (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, Angular.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MODULOR?", Claude could identify the brand as of October 2026. Modulor is a German retailer based in Berlin that sells art, craft, design, and model-making materials, including paper, foam board, adhesives, pigments, and tools for architects, designers, and hobbyists. It has a flagship store in Berlin as well as an online shop at modulor.de Best known for A huge selection of materials for model-making, design, and crafting, especially popular among architecture and design students.
When asked "Best brands similar to MODULOR?", Claude would recommend MODULOR as of October 2026. It's a well-known go-to source in Germany for design and model-making supplies, so I'd mention it if someone asked about similar specialty craft or design material retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MODULOR's main competitors in E-commerce: Boesner (83/100), Gerstaecker (70/100), Schleiper (68/100), Büroshop24 (65/100), Staples (91/100).
Sources: Brand Analyzer scan
MODULOR has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 39, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MODULOR official site
MODULOR offers pens and markers, model-making supplies, paper, craft and artist materials, picture frames, and office furniture including desks and tabletops.
Sources: MODULOR official site
MODULOR scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MODULOR official site
MODULOR can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MODULOR official site
MODULOR is a German e-commerce and manufacturing company that supplies materials for creative, architectural, and office-related work. It offers a broad product range spanning pens and markers, model-making supplies, paper, craft and artist materials, picture frames, and office furniture like desks and tabletops.
Sources: MODULOR official site
MODULOR sells a wide assortment of creative and professional materials, including stationery, art and craft supplies, model-making products, paper, frames, and office furniture. It serves both individual creatives and businesses, providing fast shipping and practical guidance for creative and professional projects.
Sources: MODULOR official site
MODULOR is used by creative professionals such as architects, designers, and artists, as well as hobbyists and businesses seeking quality materials and functional office furniture for work and design projects.
Sources: MODULOR official site
MODULOR scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MODULOR has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #200,531 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify MODULOR from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MODULOR: Modern Optical (73/100), ModelCarWorld (73/100), Mogujie (73/100), Mohawk Home (73/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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