服务国家财政治理
Mof.gov (mof.gov.cn) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Finance brands, in the 7th percentile of 18550 Government brands.
Mof.gov.cn is the official website of the Ministry of Finance of the People's Republic of China. It serves as the country's top administrative body responsible for managing national fiscal policy, budget preparation, and financial oversight. The ministry coordinates the allocation of fiscal resources, formulates fiscal policy, and works to ensure national fiscal security and sustainable economic development, while promoting fiscal reform and international financial cooperation.
| Brand Name | Mof.gov |
|---|---|
| Domain | mof.gov.cn |
| Industry | Government, Finance |
| Main Competitors | U.S. Department of the Treasury (92/100), HM Treasury (76/100), Ministry of Finance (Japan) (33/100), Federal Ministry of Finance (Germany) (68/100), Ministry of Economy and Finance (France) (72/100) |
Moz Domain Authority 74/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #12,179 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Mof.gov appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "习近平等党和国家领导人出席庆祝中华人民共和国成立77周年招待会" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mof.gov?", Claude could identify the brand as of November 2026. Mof.gov.cn is the official website of the Ministry of Finance of the People's Republic of China, the government body responsible for fiscal policy, budgeting, taxation policy coordination, and management of state finances. Best known for Being the official portal of China's national finance ministry.
When asked "Best brands similar to Mof.gov?", Claude would not surface Mof.gov as of November 2026. It's a government institution, not a brand or company, so it wouldn't come up in a 'best brands' comparison context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mof.gov's main competitors in Government: U.S. Department of the Treasury (92/100), HM Treasury (76/100), Ministry of Finance (Japan) (33/100), Federal Ministry of Finance (Germany) (68/100), Ministry of Economy and Finance (France) (72/100).
Sources: Brand Analyzer scan
Mof.gov has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 27, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mof.gov official site
Mof.gov scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Mof.gov official site
It provides fiscal policy formulation, national budget preparation and management, financial oversight and supervision, and coordination of fiscal reform and international financial cooperation.
Sources: Mof.gov official site
Mof.gov.cn is the official website of the Ministry of Finance of the People's Republic of China, the national government body responsible for fiscal policy, budget management, and financial oversight.
Sources: Mof.gov official site
It manages national fiscal policy, prepares and oversees the national budget, allocates fiscal resources, supervises financial regulations, and coordinates fiscal reform and international financial cooperation.
Sources: Mof.gov official site
Mof.gov can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mof.gov official site
It is used by Chinese government departments, local fiscal and financial institutions, domestic and international financial and economic partners, and the general public seeking fiscal policy information.
Sources: Mof.gov official site
It is known as the authoritative central government agency overseeing China's national finances, budget planning, and fiscal policy formulation.
Sources: Mof.gov official site
Mof.gov scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mof.gov has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (45/100) and its weakest is trust (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #12,179 (Tranco) and a Moz Domain Authority of 74/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mof.gov from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mof.gov: Mittelstand-Digital (57/100), Woonin (57/100), Max-Planck-Institut für ausländisches öffentliches Recht und Völkerrecht (57/100), MPL (57/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Gemeente Zonhoven (71/100).
Category leader: ABC News (96/100).
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