البوابة الإلكترونية الرسمية للوزارة
Moi.gov (moi.gov.sa) scores 48 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Government brands, in the 2nd percentile of 11273 Government brands.
Moi.gov (moi.gov.sa) is the official website of the Ministry of Interior of Saudi Arabia. It provides electronic security and administrative services to citizens and residents of the Kingdom, offering a unified and secure platform for accessing government services related to security, identity, and residency. The Ministry is the official government body responsible for internal security and civil services in Saudi Arabia.
| Brand Name | Moi.gov |
|---|---|
| Domain | moi.gov.sa |
| Industry | Government |
| Main Competitors | Ministry of Interior Qatar, Ministry of Interior Qatar Portal, Ministry of Interior UAE (51/100) |
Moz Domain Authority 55/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #80,409 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Moi.gov appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "الرئيسية - وزارة الداخلية الرئيسية - وزارة الداخلية فتح القائمة الرئيسية" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Moi.gov?", Claude could identify the brand as of October 2026. Moi.gov.sa is the official website of Saudi Arabia's Ministry of Interior, providing government services such as civil affairs, passports (Jawazat), traffic (Muroor), and residency (Iqama) related information and e-services for citizens and residents. Best known for Being the official portal for Saudi Arabia's Ministry of Interior services including passports, civil status, and traffic affairs.
When asked "Best brands similar to Moi.gov?", Claude would recommend Moi.gov as of October 2026. It's the primary official government resource for interior affairs in Saudi Arabia, so it's relevant if someone asks about Saudi government service portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moi.gov has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moi.gov official site
Moi.gov scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Moi.gov official site
Moi.gov is the official online portal of the Ministry of Interior of the Kingdom of Saudi Arabia. It serves as the government's digital gateway for security and administrative services, allowing citizens and residents to access official information and e-services related to security, identity, and residency matters.
Sources: Moi.gov official site
Moi.gov provides electronic security and administrative services to citizens and residents of Saudi Arabia. It offers a unified, secure platform through which users can access government services related to internal security, personal identity, and residency, consistent with the Ministry's role as the official authority for internal security and civil services in the Kingdom.
Sources: Moi.gov official site
Moi.gov can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moi.gov official site
Moi.gov offers electronic security and administrative services, including services related to personal identity and residency management, for citizens and residents of Saudi Arabia, delivered through a unified government platform.
Sources: Moi.gov official site
Moi.gov is used by citizens and residents of Saudi Arabia who need access to government security and administrative services, including matters related to identity and residency.
Sources: Moi.gov official site
Moi.gov is known for being the official digital platform of Saudi Arabia's Ministry of Interior, offering centralized access to security, identity, and residency-related government services for citizens and residents.
Sources: Moi.gov official site
Moi.gov scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moi.gov has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (43/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #80,409 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Moi.gov from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moi.gov: Jefferson County Oregon (48/100), Quantam (48/100), Oregon City, OR (48/100), School District 54 (48/100).
A step up - brands to learn from: Weehawken Township School District (56/100), West Bengal University of Health Sciences (WBUHS) (56/100).
Category leader: ABC News (96/100).
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