Digital services for justice sector
E-Register.am (moj.am) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Legal brands, in the 10th percentile of 11316 Government brands.
E-Register.am (moj.am) is the official digital registration platform of the Armenian Ministry of Justice. It consolidates state registration services for individual entrepreneurs, commercial organizations, public associations, and foundations into a single online system, allowing users to complete legal and administrative registration processes electronically. The platform serves as the centralized authority for business and organizational registration within Armenia's justice sector.
| Brand Name | E-Register.am |
|---|---|
| Domain | moj.am |
| Industry | Government, Legal |
| Founded | 2009 |
| Headquarters | Stockholm |
| Parent Company / Owner | Xbox Game Studios |
| Main Competitors | Companies House (76/100), e-Business Register (Estonia) (71/100), ACRA BizFile+ (68/100), Delaware Division of Corporations, Federal Tax Service of Russia (EGRUL) |
Moz Domain Authority 41/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Արդարադատության ոլորտի թվային ծառայությունների հարթակ" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is HY-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is E-Register.am?", Claude could not identify the brand as of October 2026. I don't genuinely recognize E-Register.am or moj.am as a specific company, likely because it's a niche government-related registry platform (possibly Armenian, given the .am domain) with limited presence in my training data.
When asked "Best brands similar to E-Register.am?", Claude would not surface E-Register.am as of October 2026. I can't recommend a service I don't have verified, specific knowledge about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
E-Register.am's main competitors in Government: Companies House (76/100), e-Business Register (Estonia) (71/100), ACRA BizFile+ (68/100).
Sources: Brand Analyzer scan
E-Register.am has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 41). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: E-Register.am official site
E-Register.am was founded in 2009. E-Register.am operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
E-Register.am is headquartered in Stockholm. E-Register.am operates in the Government category.
Sources: Wikidata
E-Register.am scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: E-Register.am official site
E-Register.am, also known as moj.am, is the official digital platform of the Armenian Ministry of Justice for registration and information services in the justice sector. It is designed to centralize and streamline the registration of individual entrepreneurs, commercial organizations, public associations, and foundations in Armenia.
Sources: E-Register.am official site
E-Register.am provides an online system for registering individual entrepreneurs, commercial organizations, public associations, and foundations in Armenia. It consolidates various state registration services into one platform, allowing users to complete legal and administrative registration processes digitally rather than through in-person government offices.
Sources: E-Register.am official site
E-Register.am can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: E-Register.am official site
E-Register.am offers digital registration services for individual entrepreneurs, commercial organizations, public associations, and foundations in Armenia. These services include the submission and processing of registration-related legal and administrative documentation through a unified online platform tied to the Ministry of Justice.
Sources: E-Register.am official site
E-Register.am is owned by or part of Xbox Game Studios. E-Register.am operates in the Government category.
Sources: Wikidata
E-Register.am is known for being the centralized, official online registration platform for businesses and organizations in Armenia, operated under the Ministry of Justice. It is recognized for consolidating multiple registration services-such as those for entrepreneurs, companies, and associations-into a single digital access point.
Sources: E-Register.am official site
E-Register.am is used by individual entrepreneurs, commercial organizations, public associations, and foundations in Armenia that need to complete registration and related legal or administrative processes with the justice sector.
Sources: E-Register.am official site
E-Register.am scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
E-Register.am has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check (October 2026), Claude could not identify E-Register.am from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to E-Register.am: Bộ Ngoại giao Việt Nam (62/100), Mid Suffolk District Council (62/100), Mott MacDonald (62/100), Mower County, MN (62/100).
A step up - brands to learn from: ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.