Freshly roasted coffee, escape and reward yourself
Mojo Coffee (mojocoffee.co.nz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 63rd percentile of 5937 Food & Beverage brands.
Mojo Coffee is a New Zealand coffee roaster and cafe brand operating centrally located cafes in Auckland, Wellington, and Christchurch CBDs. The company serves freshly roasted coffee and food in-store and also sells roasted coffee and related accessories through an online store, combining a physical cafe experience with home delivery. It positions itself as a premium coffee brand targeting coffee enthusiasts and urban professionals seeking quality cafe experiences.
| Brand Name | Mojo Coffee |
|---|---|
| Domain | mojocoffee.co.nz |
| Industry | Food & Beverage, E-commerce |
| Main Competitors | Allpress Espresso (74/100), Havana Coffee Works (78/100), Coffee Supreme (78/100), L'affare (80/100), Atomic Coffee Roasters (77/100), Karajoz Coffee Company |
Moz Domain Authority 38/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Mojo Coffee serves freshly roasted coffee and delicious food. Mojo cafes are centrally located in Auckland, Wellington, and Christchurch CBD. Escape and reward yourself." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mojo Coffee?", Claude could identify the brand as of September 2026. Mojo Coffee is a Wellington, New Zealand based coffee roasting company that runs its own cafes and also supplies roasted beans and equipment to other cafes and businesses around the country. Best known for Being a Wellington coffee roaster with a chain of cafes and wholesale coffee supply.
When asked "Best brands similar to Mojo Coffee?", Claude would recommend Mojo Coffee as of September 2026. It's a well established and respected coffee roaster in the Wellington coffee scene, so it's worth mentioning for someone looking at NZ specialty coffee brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mojo Coffee's main competitors in Food & Beverage: Allpress Espresso (74/100), Havana Coffee Works (78/100), Coffee Supreme (78/100), L'affare (80/100), Atomic Coffee Roasters (77/100).
Sources: Brand Analyzer scan
Mojo Coffee offers freshly roasted coffee, food, and coffee-related accessories, available both in its cafes located in Auckland, Wellington, and Christchurch CBDs and through its online store for home delivery.
Sources: Mojo Coffee official site
Mojo Coffee has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 16, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mojo Coffee official site
Mojo Coffee scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mojo Coffee official site
Mojo Coffee is a New Zealand coffee roaster and cafe brand with centrally located cafes in Auckland, Wellington, and Christchurch CBDs, and an online store selling freshly roasted coffee and accessories.
Sources: Mojo Coffee official site
Mojo Coffee roasts coffee and operates cafes that serve freshly roasted coffee and food, while also selling coffee beans and related accessories online for home delivery.
Sources: Mojo Coffee official site
Mojo Coffee can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mojo Coffee official site
Mojo Coffee is known for its centrally located cafes in major New Zealand cities and for freshly roasted coffee sold both in-store and through its online store.
Sources: Mojo Coffee official site
Mojo Coffee is used by coffee enthusiasts and urban professionals in New Zealand cities who seek quality cafe experiences and freshly roasted coffee for home consumption.
Sources: Mojo Coffee official site
Mojo Coffee scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mojo Coffee has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify Mojo Coffee from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mojo Coffee: Moisson Montréal (79/100), MISSION BBQ (79/100), Moo Free Chocolates (79/100), Mother Dairy (79/100).
A step up - brands to learn from: Zuppler (81/100), Yogi Tea (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.