Beginner-friendly surf camps since 1998
Mojosurf (mojosurf.com.au) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, Sports & Fitness brands, Education brands, in the 20th percentile of 19922 Travel & Hospitality brands.
Mojosurf is an Australian-based surf camp company operating since 1998, offering beginner-friendly, ASI-accredited surf lessons and all-inclusive surf-and-stay packages. Its camps are located in Spot X and Byron Bay (New South Wales), as well as Bali, Lombok, Java, and Portugal. Packages start from A$318 and combine accommodation, instruction, and travel experiences aimed at beginner and aspiring surfers, young travelers, and adventure seekers. The brand is also associated with a hostel in Canggu, Bali.
| Brand Name | Mojosurf |
|---|---|
| Domain | mojosurf.com.au |
| Industry | Travel & Hospitality, Sports & Fitness |
| Founded | 1998 |
| Main Competitors | Soul Surf House, Rip Curl School of Surf, Drifter Surf School, Surfaris (77/100), World Surf Travel, Baleal Surf Camp |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Beginner-friendly surf camps since 1998 at Spot X and Byron Bay (NSW), Bali, Lombok, Java and Portugal. ASI-accredited surf school. Surf & Stay from A$318." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on YouTube, Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Mojosurf?", Claude could identify the brand as of November 2026. Mojosurf is an Australian surf travel and tour company offering surf camps, lessons, and multi-day road trip packages along Australia's east coast, particularly popular with backpackers heading between Sydney, Byron Bay, and Noosa. Best known for Budget-friendly surf camps and road trip tours for backpackers along Australia's east coast.
When asked "Best brands similar to Mojosurf?", Claude would recommend Mojosurf as of November 2026. It's a well-known name in the Australian backpacker and surf tourism scene, so I'd mention it if someone asked about affordable surf trip operators in Australia.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mojosurf has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mojosurf official site
Mojosurf offers surf camps, surf lessons, and surf-and-stay accommodation packages, as well as instructor courses, at locations including Spot X and Byron Bay (NSW), Bali, Lombok, Java, and Portugal. Its instruction is ASI-accredited and packages start from A$318.
Sources: Mojosurf official site
Mojosurf scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mojosurf official site
Mojosurf is a surf camp and surf school company that has operated since 1998, providing beginner-friendly, ASI-accredited surf lessons and surf-and-stay packages in Australia, Indonesia, and Portugal.
Sources: Mojosurf official site
Mojosurf runs surf camps and lessons for beginners, offering accredited instruction combined with accommodation packages at destinations including Spot X and Byron Bay in Australia, Bali, Lombok, and Java in Indonesia, and Portugal.
Sources: Mojosurf official site
Mojosurf can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mojosurf official site
Mojosurf is known for its long-running, beginner-focused surf camps that combine ASI-accredited instruction with stay packages in popular surf destinations such as Byron Bay, Bali, Lombok, Java, and Portugal, with pricing starting from A$318.
Sources: Mojosurf official site
Mojosurf is used by beginner and aspiring surfers, young travelers, and adventure seekers seeking affordable, accredited surf lessons and camp experiences in Australia, Indonesia, and Portugal.
Sources: Mojosurf official site
Mojosurf scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mojosurf has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mojosurf from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mojosurf: Moab Tour Company (67/100), Millesgården (67/100), Allianz Travel Schweiz (67/100), Mont Aux Sources Drakensberg Resort (67/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), ZooParc de Trégomeur (71/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.