Turn curiosity into clarity
SurveyMonkey (momentive.ai) earns a Brand Analyzer score of 86 out of 100, placing it in the Strong Brand tier among SaaS brands, Technology brands, Marketing & Advertising brands. Among 17058 SaaS brands analyzed, SurveyMonkey ranks in the 91st percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 87/100, Digital Presence 96/100, Visual Identity 90/100, Messaging Clarity 95/100, Trust Foundation 90/100, AI Discoverability 82/100, Brand Authority 67/100.
SurveyMonkey, operated by Momentive, is a global online survey, forms, and feedback SaaS platform founded in 1999 and headquartered in San Mateo, California. It enables businesses, researchers, and individuals to create surveys and forms using AI and over 500 templates for purposes such as employee and customer feedback, market research, and event registration. The platform also provides access to a global audience panel spanning more than 130 countries, serving over 260,000 organizations worldwide.
| Brand Name | SurveyMonkey |
|---|---|
| Domain | momentive.ai |
| Industry | SaaS, Technology |
| Founded | 1999 |
| Headquarters | San Mateo |
| Parent Company / Owner | Momentive |
| CEO | Eric Johnson |
| Main Competitors | Qualtrics (90/100), Typeform (91/100), Google Forms, Microsoft Forms, JotForm (91/100), Zoho Survey (96/100) |
Moz Domain Authority 50/100 vs category average 34 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #860,762 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
SurveyMonkey has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Nginx, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
SurveyMonkey scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
SurveyMonkey has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #860,762 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify SurveyMonkey from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is SurveyMonkey?", Claude could identify the brand as of August 2026. SurveyMonkey is a widely used online survey and form-building platform that lets individuals and businesses create surveys, collect responses, and analyze data. The company briefly rebranded its parent entity as Momentive in 2021 before reverting to the SurveyMonkey name for its Best known for Being one of the most popular and accessible online survey creation tools.
When asked "Best brands similar to SurveyMonkey?", Claude would recommend SurveyMonkey as of August 2026. It's one of the most recognizable and widely used survey tools, so it would naturally come up when discussing similar SaaS products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
SurveyMonkey's main competitors include Qualtrics (90/100), Typeform (91/100), Google Forms, Microsoft Forms, JotForm (91/100). These companies compete in the SaaS space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
SurveyMonkey and Zoho Survey are competitors in SaaS. Brand Analyzer scores SurveyMonkey at 86/100 and Zoho Survey at 96/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to SurveyMonkey include Qualtrics (90/100), Typeform (91/100), Google Forms, Microsoft Forms, JotForm (91/100). Each is an established option in the SaaS space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
SurveyMonkey offers survey and form creation tools powered by AI, along with a library of more than 500 expert-designed templates. Its offerings support employee and customer feedback collection, market research, and event registration. The platform also provides access to a global audience panel spanning over 130 countries for organizations seeking broader research reach.
Sources: SurveyMonkey official site
SurveyMonkey is a global online survey, forms, and feedback SaaS platform operated by Momentive. It allows businesses, researchers, students, and individuals to design and distribute surveys and forms using AI tools and pre-built templates. Founded in 1999 and headquartered in San Mateo, California, the platform serves organizations of all sizes for purposes including customer and employee feedback, market research, and event registration.
Sources: SurveyMonkey official site
SurveyMonkey has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 58, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: SurveyMonkey official site
SurveyMonkey was founded in 1999. SurveyMonkey operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
SurveyMonkey is headquartered in San Mateo. SurveyMonkey operates in the SaaS category.
Sources: Wikidata
SurveyMonkey provides tools for creating surveys and forms using AI and more than 500 expert templates. It supports use cases such as employee and customer feedback collection, market research, and event registration. The platform also offers access to a global audience panel of over 335 million people across more than 130 countries, enabling users to gather data-driven insights for business decision-making.
Sources: SurveyMonkey official site
SurveyMonkey scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: SurveyMonkey official site
SurveyMonkey is known for being one of the world's most popular online survey platforms, used by more than 260,000 organizations globally. It is recognized for its ease of use, AI-assisted survey creation, extensive library of templates, and access to a large global audience panel for market research and feedback collection.
Sources: SurveyMonkey official site
SurveyMonkey is popular because it combines AI-powered survey creation with over 500 expert-designed templates, making survey and form creation accessible to users of varying expertise. It also offers access to a global audience panel of more than 335 million people in over 130 countries, allowing organizations to conduct market research and gather feedback efficiently. Its use by over 260,000 organizations worldwide reflects broad adoption across businesses, researchers, and individuals seeking an always-on insights platform.
Sources: SurveyMonkey official site
SurveyMonkey can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: SurveyMonkey official site
SurveyMonkey is used by businesses and organizations of all sizes, including individual users, researchers, students, and large enterprises. These users rely on the platform to gather employee and customer feedback, conduct market research, and manage event registrations, making it a versatile tool across industries and organizational scales.
Sources: SurveyMonkey official site
Ranked closest to SurveyMonkey: Mobalytics (86/100), MIND (86/100), Mouseflow (86/100), Mphasis (86/100).
A step up - brands to learn from: Zerto (91/100), Workday (91/100).
Category leader: Hostinger (97/100).