MoneyPuck.com Brand Score: 68/100 - Developing tier

NHL analytics made simple

MoneyPuck.com (moneypuck.com) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Media & Entertainment brands, Technology brands, in the 18th percentile of 10176 Sports & Fitness brands.

AI Snapshot

MoneyPuck.com is a website that provides NHL fans with advanced hockey analytics, including live win probabilities, playoff odds, and power rankings, as well as detailed player and team statistics. It positions itself as a data-driven alternative to traditional sports sites, serving fans, fantasy hockey players, sports bettors, and analytics enthusiasts who want statistical insight into NHL games and outcomes.

Key facts about MoneyPuck.com

Brand Name	MoneyPuck.com
Domain	moneypuck.com
Industry	Sports & Fitness, Media & Entertainment
Main Competitors	Natural Stat Trick (55/100), Hockey Reference (81/100), Evolving Hockey (61/100), NHL.com (85/100), ESPN (88/100), FiveThirtyEight (95/100), The Athletic (94/100)

Evidence

Moz Domain Authority 49/100 vs category average 43 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #469,787 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Follow NHL games live and watch odds change in real time. Playoff odds, player & team stats too" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know MoneyPuck.com?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is MoneyPuck.com?", Claude could identify the brand as of October 2026. MoneyPuck.com is a website that provides advanced analytics, statistics, and predictive modeling for the NHL, including win probabilities, expected goals, player and team performance metrics, and draft/game forecasts. Best known for Advanced hockey analytics like expected goals (xG) models and NHL game win probability predictions.

When asked "Best brands similar to MoneyPuck.com?", Claude would recommend MoneyPuck.com as of October 2026. It's one of the most widely cited free resources among hockey analysts and fans for advanced NHL stats and predictive models.

People Also Ask About MoneyPuck.com

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are MoneyPuck.com's main competitors?

MoneyPuck.com's main competitors in Sports & Fitness: Natural Stat Trick (55/100), Hockey Reference (81/100), Evolving Hockey (61/100), NHL.com (85/100), ESPN (88/100).

Sources: Brand Analyzer scan

What products or services does MoneyPuck.com offer?

MoneyPuck.com offers live NHL game tracking with real-time odds, playoff odds projections, power rankings, and advanced statistical profiles for individual players and teams.

Sources: MoneyPuck.com official site

What is MoneyPuck.com?

MoneyPuck.com is a website dedicated to NHL analytics, offering live odds, playoff probabilities, and advanced player and team statistics for hockey fans, bettors, and analysts.

Sources: MoneyPuck.com official site

How visible is MoneyPuck.com in AI search?

MoneyPuck.com has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: MoneyPuck.com official site

What does MoneyPuck.com do?

MoneyPuck.com tracks NHL games in real time, calculates win probabilities and playoff odds, and compiles advanced statistical models for players and teams, presenting this data in an accessible format for fans and analysts.

Sources: MoneyPuck.com official site

Does ChatGPT recommend MoneyPuck.com?

MoneyPuck.com scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.

Sources: MoneyPuck.com official site

What is MoneyPuck.com known for?

MoneyPuck.com is known for its real-time NHL win probability models, playoff odds calculations, and advanced hockey statistics that go beyond traditional box scores, appealing to analytically minded fans and bettors.

Sources: MoneyPuck.com official site

How can MoneyPuck.com improve its AI discoverability?

MoneyPuck.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: MoneyPuck.com official site

Who uses MoneyPuck.com?

MoneyPuck.com is used by NHL fans, fantasy hockey players, sports bettors, and hockey analytics enthusiasts who want detailed, data-driven insights into game outcomes and player or team performance.

Sources: MoneyPuck.com official site

Why is MoneyPuck.com popular?

MoneyPuck.com is popular among NHL fans and sports bettors because it offers live, data-driven insights-such as real-time win probabilities and playoff odds-that are not typically available on mainstream sports websites, making it a valuable resource for understanding and predicting game outcomes.

Sources: MoneyPuck.com official site

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

MoneyPuck.com scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

MoneyPuck.com has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #469,787 (Tranco), a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify MoneyPuck.com from memory (October 2026) - a sign these signals are paying off.

Visibility - 5/100

• Wikipedia presence - 0/40
• Wikidata entity - 0/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 26/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 7/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 50/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 10/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 82/100
• Digital Presence - 92/100
• Visual Identity - 92/100
• Messaging Clarity - 95/100
• Trust Foundation - 65/100
• AI Discoverability - 51/100
• Brand Authority - 19/100

Peer brands

Ranked closest to MoneyPuck.com: Mondo Worldwide (68/100), Mole Lake Casino Lodge (68/100), Montana Fly Company (MFC) (68/100), Mont Ste-Marie (68/100).

A step up - brands to learn from: YUM (71/100), Your School Games (71/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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