Lift your mood with evidence-based tools
MoodTools (moodtools.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, Non-profit brands, in the 38th percentile of 13421 Healthcare brands.
MoodTools is a free smartphone application in the healthcare and non-profit space that offers six evidence-based tools designed to help individuals manage clinical depression and negative moods. The app aims to make mental health support accessible at scale by providing practical, science-backed resources to anyone with a smartphone, without cost barriers.
| Brand Name | MoodTools |
|---|---|
| Domain | moodtools.org |
| Industry | Healthcare, SaaS |
| Main Competitors | Woebot (78/100), Sanvello (55/100), Moodfit, Headspace (95/100), Calm (93/100), BetterHelp (92/100), Talkspace (90/100), 7 Cups (91/100) |
Moz Domain Authority 40/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "MoodTools is a free, convenient, and easy-to-use smartphone app that provides six evidence-based tools to aid against clinical depression and negative moods on a large scale." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MoodTools?", Claude could identify the brand as of October 2026. MoodTools is a free mobile app designed to help people manage and combat depression through tools like a PHQ-9 depression questionnaire, a CBT-based thought diary, activity suggestions, and a personalized safety plan for suicidal ideation. Best known for A free app providing CBT-based self-help tools and a suicide safety plan for people dealing with depression.
When asked "Best brands similar to MoodTools?", Claude would recommend MoodTools as of October 2026. It's a well-regarded free, evidence-informed mental health app that I'd mention alongside other depression and mood management tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MoodTools's main competitors in Healthcare: Woebot (78/100), Sanvello (55/100), Headspace (95/100), Calm (93/100), BetterHelp (92/100).
Sources: Brand Analyzer scan
MoodTools is a free smartphone application classified in the healthcare, SaaS, and non-profit categories. It provides six evidence-based tools intended to help users manage clinical depression and negative moods. The app is designed to be convenient and easy to use, making mental health support accessible to anyone with a smartphone, without charge.
Sources: MoodTools official site
MoodTools has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 26, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MoodTools official site
MoodTools provides six evidence-based tools through a smartphone app to help users combat clinical depression and negative moods. The app is built around practical, science-backed exercises and resources aimed at improving mental health at scale, making it accessible to a broad population of users at no cost.
Sources: MoodTools official site
MoodTools scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MoodTools official site
MoodTools can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MoodTools official site
MoodTools is known for offering a free, evidence-based smartphone app with six tools specifically designed to help people manage clinical depression and negative moods. It is positioned as an accessible mental health resource that does not require payment, targeting individuals seeking self-help tools for emotional wellness.
Sources: MoodTools official site
MoodTools is used by individuals experiencing depression, sadness, or negative moods who are looking for free, accessible, and evidence-based self-help tools to support their mental wellness. The app targets people who may not have access to or prefer not to use traditional paid mental health services, offering them a smartphone-based alternative.
Sources: MoodTools official site
MoodTools scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MoodTools has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify MoodTools from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MoodTools: Montuno Software (74/100), Modern Elder Academy (74/100), Mosaic Diagnostics (74/100), Motif Medical (74/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.