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Les services de l'État en Moselle (moselle.gouv.fr) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, in the 46th percentile of 20888 Government brands.
Les services de l'État en Moselle (moselle.gouv.fr) is the official government portal for the Moselle department in France. It centralizes access to administrative services and procedures provided by the French State, allowing residents to complete tasks such as applying for a vehicle registration certificate (carte grise), driver's license, national identity card, or passport. The site serves as the primary online reference point for citizens needing to interact with state administration in Moselle.
| Brand Name | Les services de l'État en Moselle |
|---|---|
| Domain | moselle.gouv.fr |
| Industry | Government |
| Founded | 1790 |
| Main Competitors | Service-Public.fr (82/100), ANTS (Agence Nationale des Titres Sécurisés) (79/100), Préfecture du Bas-Rhin (71/100), Préfecture de la Meurthe-et-Moselle (65/100), Préfecture des Vosges, impots.gouv.fr (81/100) |
Moz Domain Authority 47/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,364,666 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Portail de l" (Meta description too short (3 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, GitHub, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Les services de l'État en Moselle?", Claude could identify the brand as of November 2026. This is the official website of the French state services in the Moselle department, run by the Préfecture de la Moselle, providing information on administrative procedures, public policy, and government announcements for residents of the department. Best known for Being the official portal for state administrative services and prefecture announcements in the Moselle department.
When asked "Best brands similar to Les services de l'État en Moselle?", Claude would not surface Les services de l'État en Moselle as of November 2026. It's a regional government administrative site, not a brand one would recommend in a 'best brands similar to' comparison since it serves a specific official public function rather than competing commercially.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Les services de l'État en Moselle's main competitors in Government: Service-Public.fr (82/100), ANTS (Agence Nationale des Titres Sécurisés) (79/100), Préfecture du Bas-Rhin (71/100), Préfecture de la Meurthe-et-Moselle (65/100), impots.gouv.fr (81/100).
Sources: Brand Analyzer scan
Les services de l'État en Moselle has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Les services de l'État en Moselle was founded in 1790. Les services de l'État en Moselle operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The portal offers access to administrative services including vehicle registration certificates (carte grise), driver's license applications, national identity card issuance, and passport applications, along with other state administrative procedures relevant to Moselle residents.
Les services de l'État en Moselle scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Les services de l'État en Moselle is the official French government web portal for the Moselle department, providing centralized access to state administrative services and procedures for local residents.
Yes, as an official French government (.gouv.fr) portal, it is an authoritative and trustworthy source for administrative information and procedures in the Moselle department.
Les services de l'État en Moselle can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The portal is used by citizens, residents, and administrative users within the Moselle department of France who need to complete official procedures with the State.
It is known for being the centralized, official reference point for administrative procedures in the Moselle department, consolidating multiple state services into a single online portal.
Les services de l'État en Moselle scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Les services de l'État en Moselle has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,364,666 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Les services de l'État en Moselle from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Les services de l'État en Moselle: Communauté d'Agglomération Morlaix (71/100), Moray Council (71/100), Moss Kommune (71/100), Mouvement du Nid (71/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.