Настольные игры для всей семьи
Mosigra (mosigra.ru) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Media & Entertainment brands, in the 15th percentile of 15600 E-commerce brands.
Mosigra is a Russian board game publisher and retailer founded in 2008 and headquartered in Moscow. The company develops and produces its own board games while also distributing titles from leading international publishers. It operates a retail network combined with expert game selection services, targeting families, friends, and board game enthusiasts seeking quality entertainment and gifts. Mosigra positions itself as a leading brand in the Russian board game market, spanning game development, publishing, and retail sales for social and family leisure activities.
| Brand Name | Mosigra |
|---|---|
| Domain | mosigra.ru |
| Industry | E-commerce, Media & Entertainment |
| Founded | 2008 |
| Headquarters | Moscow |
| Main Competitors | Hobby World (73/100), Zvezda, Lavka Igr (72/100), Hasbro (91/100), Asmodee, Ravensburger (84/100) |
Moz Domain Authority 49/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #222,425 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Дарить людям радость общения через качественные настольные игры." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Mosigra?", Claude could identify the brand as of September 2026. Mosigra is a Russian retail chain and online store specializing in board games and tabletop games, founded in Moscow in the late 2000s. It grew from a single kiosk into one of Russia's largest board game retailers with physical stores across the country plus an e-commerce presenc Best known for being one of Russia's largest board game retail chains.
When asked "Best brands similar to Mosigra?", Claude would recommend Mosigra as of September 2026. It's a well-known and established name in the Russian board game retail market, so it would naturally come up for users asking about similar e-commerce brands in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Mosigra's main competitors in E-commerce: Hobby World (73/100), Lavka Igr (72/100), Hasbro (91/100), Ravensburger (84/100).
Sources: Brand Analyzer scan
Mosigra is a Russian board game publisher and retailer, founded in 2008 and headquartered in Moscow. It develops and produces its own board games and also sells games from major international publishers through its retail network.
Sources: Mosigra official site
Mosigra has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 22, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Mosigra official site
Mosigra was founded in 2008. Mosigra operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Mosigra is headquartered in Moscow. Mosigra operates in the E-commerce category.
Sources: Wikidata
Mosigra offers board games it produces in-house as well as titles from leading international game publishers. Its offerings are aimed at family and social entertainment, sold through a retail network with guidance on game selection for different ages and occasions.
Sources: Mosigra official site
Mosigra develops, publishes, and produces board games, and sells them through a retail network alongside titles from other leading global game publishers. The company also provides expert guidance to help customers choose games suited to different ages and occasions.
Sources: Mosigra official site
Mosigra scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Mosigra official site
Mosigra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Mosigra official site
Mosigra is known for being a leading Russian board game brand that combines in-house game development and publishing with a retail chain offering a wide selection of board games for families and friends.
Sources: Mosigra official site
Mosigra's products are used by families, friends, and board game enthusiasts of all ages who are looking for quality leisure activities or gifts.
Sources: Mosigra official site
Mosigra scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Mosigra has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #222,425 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Mosigra from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Mosigra: Mosaic House (67/100), Mortalvessel (67/100), Mount Franklin (67/100), Mandoob (67/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.