Proven technology for every hunt
Moultrie (moultriemobile.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Manufacturing brands, in the 27th percentile of 17114 E-commerce brands.
Moultrie is a manufacturer and e-commerce retailer specializing in hunting equipment, including game cameras, feeders, and related outdoor gear. With a stated history of over 40 years in the industry, the company focuses on providing durable, technologically advanced products-such as solar-powered and smart-connected game cameras-that help hunters track wildlife and manage feeding systems. Moultrie targets hunters and outdoor enthusiasts seeking reliable tools to improve their hunting and land management practices.
| Brand Name | Moultrie |
|---|---|
| Domain | moultriemobile.com |
| Industry | E-commerce, Sports & Fitness |
| Founded | 1879 |
| Main Competitors | Bushnell (77/100), Stealth Cam (79/100), Spypoint (81/100), Browning Trail Cameras (77/100), Reconyx (74/100), Wildgame Innovations (75/100), Cuddeback |
Moz Domain Authority 27/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #52,527 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "For over 40 years, Moultrie has led the way in game cameras, feeders, and hunting gear. Track game, manage food plots, and enhance your hunt with proven technology." (Meta description: 28 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Instagram; no detected presence on X (Twitter), Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Moultrie?", Claude could identify the brand as of October 2026. Moultrie is a well-known brand in the outdoor/hunting space that makes trail cameras and game feeders, with Moultrie Mobile being their cellular-connected camera platform and app that lets hunters remotely view wildlife photos and manage feeders. Best known for Cellular trail cameras for hunters to monitor wildlife remotely.
When asked "Best brands similar to Moultrie?", Claude would recommend Moultrie as of October 2026. Moultrie is one of the established, recognizable names in trail cameras alongside brands like Bushnell and Spypoint, so it's a natural mention for hunting/outdoor gear recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Moultrie's main competitors in E-commerce: Bushnell (77/100), Stealth Cam (79/100), Spypoint (81/100), Browning Trail Cameras (77/100), Reconyx (74/100).
Sources: Brand Analyzer scan
Moultrie has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 39, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Moultrie official site
Moultrie was founded in 1879. Moultrie operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Moultrie scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Moultrie official site
Moultrie offers game cameras, feeders, and other hunting gear designed to help users track wildlife, monitor hunting areas, and manage food plots. Some products include solar-powered and smart-connected features for enhanced functionality.
Sources: Moultrie official site
Moultrie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Moultrie official site
Moultrie is a hunting equipment brand that manufactures and sells game cameras, feeders, and related outdoor gear through its e-commerce platform, moultriemobile.com.
Sources: Moultrie official site
Moultrie designs and sells products that help hunters track wildlife and manage hunting land, including game cameras, feeders, and other hunting accessories. It incorporates technologies like solar power and smart connectivity into its devices to improve functionality for outdoor use.
Sources: Moultrie official site
Moultrie's products are used by hunters and outdoor enthusiasts who need dependable equipment for tracking game, managing feeding systems, and improving their overall hunting experience.
Sources: Moultrie official site
Moultrie scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Moultrie has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #52,527 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Moultrie from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Moultrie: MotoCorse.com (72/100), Morton Williams Supermarket (72/100), Muncha.com (72/100), Music Hall Audio (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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